Is Content Marketing Just Written Content?
A. Lee Judge
Co-Founder Content Monsta | Helping businesses produce better content | B2B Marketing Strategist | Corporate Speaker | Podcast and Video Publisher
Content marketing is shifting away from traditional written content to more dynamic forms like video and audio. This expansion broadens the scope and effectiveness of marketing strategies.
Broad Spectrum of Content Creation
Content creation is not confined to writing; it includes videos, infographics, and more. This variety caters to different consumer preferences and enhances engagement. By offering information in various formats, businesses can attract and retain a wider audience, fostering deeper connections.
The Significance of Video and Audio in Content Marketing
The shift towards video and audio in content marketing is driven by their dynamic nature and capacity for storytelling. While video is increasingly recognized for its business impact, many marketers feel they are not fully utilizing its potential. This gap indicates a need for further exploration and integration of these mediums into marketing strategies.
Benefits of Starting with Video or Audio
Shifting content marketing efforts from written content to video or audio offers distinct advantages. These mediums are inherently engaging, often delivering content in a more relatable and digestible manner. They provide a versatile platform for presenting information, making them effective tools for capturing audience attention.
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Video Content Marketing
When it comes to video, according to the Content Marketing Institute, a significant 77% of marketers use social media videos, the most frequently cited type. Other popular video types include branded stories (61%), how-to or explainer topics (59%), interviews (54%), and case studies or customer stories (51%).
Regarding video effectiveness, 54% of marketers find social media videos deliver some of the best results. Other effective types include case studies and testimonials (51%), and how-to videos (48%).
--- Continue reading the article on ContentMonsta.com to learn how content marketing is shifting away from traditional written content to more dynamic forms like video and audio ---
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A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content marketing agency. Focused on B2B marketing for over 25 years, Lee is a marketing practitioner and creative content entrepreneur. As a speaker, Lee provides training on digital marketing, content creation, and sales from a Marketing point of view.
Empowering brands to reach their full potential
1 个月Lee, thanks for sharing! How are you?
Bridging the Gap between Brands and Creators.
11 个月There has been a noticeable shift in content marketing, moving beyond traditional written content in favor of more dynamic formats such as video and audio. With this evolution, the horizons of marketing strategies have expanded considerably, opening up new avenues for engagement and effectiveness.
Group Account Director | Helping tech B2B brands make an impact with content marketing | Telecoms, Cloud, IoT, Agritech
11 个月To be fair, it's always been like this! I led a presentation on that topic back in 2014...