Content Marketing Ideas That Increase Customers' Engagement

Thought you might be interested in the article Content Marketing Ideas That Increase Customers' Engagement and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

Add subtitles to videos

Video marketing works excellently to increase your audience’s engagement. It is proven that video content generates more shares, and?86%?of customers say they would like to see more videos from brands.

However, while many brands focus on creating eye-catching videos to boost their marketing game, only a few brands actually concentrate on making their videos accessible to everyone.

Create compelling infographics

According to research, people like and share infographics?3 times?more than any other content on social media because they are visually compelling, biteable, and easier to understand.

Create user-generated content

Sometimes, taking a break and letting the customers do the talking for you is a great way to shift the focus from your brand and put your customers at the center of attention.

User-generated content (UGC) is content created by customers rather than brands. They work like magic to boost your brand’s credibility and encourage your audience’s participation.

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