Content Marketing At Glance

Content Marketing is not just creating and publishing content but in broader context Content Marketing is an Integrated Content Marketing Approach to connect with target audience with more effective and valuable communication on consistent basis.

Means Content Marketing is a long-term marketing strategy that focuses on building a sound relationship with your target audience by giving them high-quality and optimized content that is very relevant and to attract a clearly-defined audience and, ultimately, to drive profitable customer action.

Content Marketing Strategy

Content Marketing needs strategic approach and that's what the content marketing is all about. Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own kind.

Though, as all other strategies referring specific marketing techniques (email marketing or social media marketing) such a strategy needs to be integrated in a broader strategy.

Key Takeaways:-

In making of a Content Marketing approach you need to understand your customers, business goal and target audience. Once you do, you can then create content that solves their problems and grows business.

Here under are some takeaways of content marketing strategy:

1. Define Business Goal/Purpose

Content Marketing is not just creating content and publishing, It's strategic approach to create and curate meaningful, valuable and consistent content marketing practices on defined channels that consists it's business goal or purpose.

Business goals may vary with it's nature of business and target audience. However content marketing goals can be defined as below:

A. Brand Awareness

B. Drive Traffic  

C. Customer Engagement

D. Brand Building  

E. Reputation Management

F. Customer Education  

G. Brand Loyalty

H. Generating Prospect and Sales

2. Research/Know Your Target Audience

Target audience is everyone that might be interested in your product or services you offer. But you need to find a right target audience group according to your nature of product or services. To know your target audience is an important aspect so that you can maximize your efforts to reach your content marketing goal or purpose.

Target audience may vary with Age Group, Geo Location, Gender, Decision Making and Behavior but it will enable under listed benefits:

A. Right Audience Interested in your product and services

B. Personalized Content  

C. Long Term Customer Relation

D. Cost Effective Content Marketing Practices

E. Effective Conversion Rate

3. Content Creation and Distribution

As a content marketer you have to be smart enough to create meaningful content and distribute it to right channels so that it can be reached to the right target audience in a way that creates brand loyalty and/or influences consumer action. Because Even the most effective content fails to communicate as desired if it doesn’t reach out to the right audience.

An effecting content can be created from scratch in terms of Video, Blogs, White Papers, Social Media, Articles, Press release and other related from. Also it can be distributed across different channels including social media and digital platforms which maximize it reach and set long term and effective visibility that communicate to it's target audience.

4. Measure Results

It's important to measure your content marketing campaign to tie it's results to marketing and defined business goals.

Measuring content marketing effectiveness can be as simple or as complicated as you make it. Measurement processes constantly evolve. It takes time to track, analyze, and report on performance. But over the years we’ve realized how essential this cycle of measurement and optimization is to content marketing success. Here some takeaways:

1.Track KP's

2.Track Conversions

2.Channel Engament Analysis

3.Automate Data Collection

4.Content Marketing Calendar Analysis

5.Key Matrics and content optimization

5. Amplify Content

Content Amplification is a strategic approach of helping your content reach a significantly wider and right target audience. Content amplification needs a meaningful content to be published and promoted to fulfill desired content marketing goals.

It’s important to note that content amplification isn’t a single strategy or technique. The practice of content amplification encompasses many individual techniques, strategies, and methods of amplifying the reach of your content, making “content amplification” an umbrella term for several unique strategies.

Here are some takeaways of content amplification:

1.Amplyfy your best content
2.Leverage the rech of Influencers (Micro Influencers too)
3.Use effective remarketing 
4.Get Involved in Nice Community/Groups
5.Respond queries of Customers 
6.Realistic Video content sharing
7.Convert content in to ppt/pdf
8.Effective use of Amplification toos like - Buzzsumo, Facebook Opportunity Calucltor
  Buffer,Little Bird Etc 

Conclusion

By Creating and integrating a strategic content marketing you generate content visibility and stimulate your target audience to get interested in your product or services. It also generates quality leads and customer loyalty towards your brand or defined business.