Content Marketing to Get Corporate Clients
Creating and uploading content is the easy part.
Ensuring that your content is read / heard / viewed by the ‘right’ people and positions you as THE go-to expert and industry thought leader, not so easy.
When done well, content marketing isn’t just about showing up on corporates’ radar; it’s about taking your business’s value out for a spin and making sure you’re seen as the problem-solver Whales desperately need.
For many corporate decision-makers, content is their first impression of your business.?
So your challenge – and opportunity - to stand out is to consistently deliver content that challenges, informs, and intrigues.
Think of this newsletter as your playbook for creating the kind of content that speaks to corporates and makes them think, “I need to speak to and, maybe, work with this business.”?
Let’s look at the types of content that can help your business to build awareness, credibility, and ultimately attract high-value clients.
1. White Papers
White papers - or special reports - give you the perfect stage to demonstrate that you understand corporate challenges and have insights to solve them. They establish your business as a knowledgeable partner from the start.
It’s worth setting up a permanent landing page to gather new leads at any time. Don’t forget to include a link to this page as part of your ‘Featured’ posts on your LinkedIn profile.
2. Case Studies
Corporate clients are results-driven, so there’s no better way to grab their attention than with case studies that show quantifiable outcomes.?
It’s all about showing what you achieved — whether it’s improving ROI, saving time, or ensuring compliance. When they can see a clear path from your approach to the results they’re looking for, they’re more likely to want you on their team.
3. Industry Specific Reports
Corporates want to work with industry experts.
Publishing your own industry reports gives you a voice in the conversation and shows that you know the landscape. Think of these reports as your business’ “insider perspective” — analysing trends, spotting upcoming challenges, and forecasting shifts in the industry.
4. LinkedIn Articles?
LinkedIn is a direct line to corporate decision-makers. Posting thoughtful, in-depth articles there lets you connect with them on their turf. Articles that address corporate challenges, share best practices, or even provide a fresh take on a well-known topic make a lasting impression — and keep you top of mind.
5. Video?
Some things are better shown than told. Video insights, case studies and opinions are a powerful way to showcase your processes, outcomes, and expertise in a more engaging way.?
Videos can humanise your offering, illustrate the real impact of your work and help potential clients visualise you as their solution partner.
6. Newsletters?
Clearly, we’re fans of newsletters.
Corporates often need multiple touchpoints before making a decision. A well-thought-out newsletter that’s filled with real value regularly keeps you and your business front of mind. Over time, it builds trust and establishes you as a go-to resource.
Here’s a well-kept secret: turn your email newsletter into a LinkedIn newsletter. There are only 146,000 LinkedIn newsletters in the world servicing over 1 billion LinkedIn members. An amazing stat that spells opportunity for you.
P.S. We're getting closer to the official launch of Landing Whales: The Proven Blueprint for Winning Corporate Clients!
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