Content marketing >>>Emarketing
Alaa Etman?
Strategist / Business Development Manager/ Business planner/ Business and Marketing Consultant (MBA)
the ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader loyalty.
1. Educate
This type of content is often prefaced by a headline that starts with “How” . People’s thirst for knowing how to start a blog, market their business or solve a problem that is consuming their attention will always be content worth creating and sharing.
Examples:
How to Create a Twitter Marketing Strategy that Rocks
5 Lessons from Coca Cola’s New Content Marketing Strategy
10 Reasons Why “Liquid” Content Should be in your Social Media Marketing
2. Inform
Keeping people up to date with the latest news was the domain of the newspaper, trade magazines or television. Today the blog or social network such as Twitter or Facebook is the source.
Remember with this type of content it will quickly become old news and only has a certain shelf life.
Examples:
Apple makes Huge Announcement about Twitter
6 Social Media Networks to Watch in 2012 [Plus Infographics]
Google+ Sets New Growth Records
3. Entertain
Entertainment is quite often best done by video and you only have to view a Coca Cola ad or a funny video to appreciate the marketing power of entertainment . It doesn’t have to be a video and entertainment can also be a media type that informs and entertains.Infographics can also be included in this category. Humour is one of the vital components in this category.
Examples:
Test Your Breath – The Stench that Stole Christmas [Video]
10 Reasons Why Ducks Just Don’t Get Social Media
20 Stunning Social Media Statistics Plus Infographic
4. Inspire
So educating, informing or entertaining when creating content is vital in your mix of content but one often overlooked goal is to provide “Inspiration“.
This can be a challenge but inspiring people to be better, to push their limits or to be successful should be woven into your content.
This content can be examples of other successful people that have overcome adversity people or creative examples that showcase others achievements.
Examples:
The 10 Best Facebook Campaigns
The 10 Secrets Of A Successful Social Media Blog
These types of content can stand alone or they can be integrated into one post or woven together.