Content Marketing: DIY or hire?
Adam Franklin
Marketing Coach, Speaker & Author. CEO at Bluewire Media. Build marketing assets that drive business growth and unlock personal freedom. ? BGSOBA
A big dilemma for business owners is: Should I do content myself, or hire someone else to do it?
I just dropped this 2 min video explaining my two cents.
"Should I do the content myself or should I hire someone to do it for me?"
It's a great question because as business owners, I get it.
We're busy.
But as the thought leader in the business, it's also important that you share your insights because you're the face of the business.
"Do you hire people?"
Yes, you do hire people to help - 100%.
However, you don't abdicate responsibility
The best combination in my experience is to have ownership of the content, but have a team to help and support.
I'm talking about having virtual assistants, video editors and the like.
Get them on board, but don't abdicate responsibility.
If you're in professional services and people are doing business with with you (like an advisor, consultant or coach) it should be you as the face of the business sharing the insights.
In short, own the content and have assistants do the technical parts like editing and distribution.
Hope that helps.
Speaking of content, I'm posting every day on YouTube shorts (and TikTok).
Get bite-sized daily marketing insights and business tips that are under 60secs.
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If you want to know how I can help you 'clone yourself' and build a content engine that combines ChatGPT and your own body of work, please reply with CLONE ME and I'll send you what I'm thinking.
Cheers,
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Adam Franklin
Marketing Coach & Speaker
Founder Bluewire Media
Author of Web Marketing That Works
PS. When you're ready, here are 6 ways I can help you grow:
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