CONTENT MARKETING DIARIES-PATIENCE, RESULTS AND SPECIFICITY- THE ALEX HORMOZI CASE STUDY .

Content Marketing Diaries: Patience, Results, and Specificity - The Alex Hormozi Case Study

Hello, Content Marketing enthusiasts!

This week, we're getting inspired by the incredible journey of entrepreneur Alex Hormozi. Buckle up, because Alex's story is a masterclass in patience, results, and the power of specific action.

From Gym Hustler to Social Media Mogul:

Imagine this: Alex started by reaching out to individual gym owners, offering his product to help them boost their sales. Here's the kicker: he only got paid if they saw results. Talk about putting your money (or in this case, skills) where your mouth is!

This approach wasn't glamorous, but it laid the foundation for something incredible. Alex didn't expect overnight success. He focused on delivering value, one gym owner at a time. And guess what? It paid off (literally!). Over 40 months, he built a massive audience of 8 million followers across social media platforms. Sold in his product in millions to the gym brands. Now he is scaling #companies with @acquisition.com

The Secret Sauce: Value-Driven Content

Alex Hormozi didn't just wait around for results. He actively built his audience by sharing valuable, actionable content. He didn't hold back – he shared insights from his business experience, offered free resources like eBooks, and even spilled the tea on his own growth story in the gym niche (talk about engagement boosters!).

This free content served two purposes:

• Establishing Authority: By sharing valuable knowledge, Alex positioned himself as a trusted expert in the business world.
• Sparking Engagement: Free resources got people talking, boosting his visibility and credibility. Think of it as a conversation starter – a way to connect with his audience on a deeper level.

Free Content Doesn't Mean Free Forever

Now, let's be honest – offering free content takes time and effort. But here's the beauty: Alex used his free resources to strategically convert engaged followers into paying customers.

His free content often included a call to action that led to paid offerings, like his wildly successful book launch (700,000 copies sold, wow!).

The Takeaway: When to Use the "Free" Card

Free content can be a powerful tool, but it's important to know when to play it. Here's a quick guide:

Free Content Wins When:

• Building Trust: Sharing valuable information positions you as an expert and builds trust with your audience.
• Driving Engagement: Free resources spark conversations and keep your audience hooked. Think of it as a magnet for engagement!
• Generating Leads: Strategic CTAs within your free content can effectively capture leads and nurture them into paying customers.

Are you scared of Holding on the Freebies?

• DONT BE. The Challenge is to know how and when to lead the audience from the free to the paid content. There are ways to craft your content and when you have deposited good value and built trust, it will be easy to make them move further to buy from you. Since your audience already trusts you. Let your content be based on your results and how you achieved those results( be honest and specific about results) then ask if they want the same results and guide them to your offer. Free works when done strategically. And hey it takes time and you have to be specific but it works. But here is a twist, most people might know what to do but find it hard to do.So even they will need authority and results from real people with real results especially key decision-makers.

Your Turn: Brainstorming Free Resources

Let's chat! In the comments below, share what kind of free resource your business or personal brand could offer. Is it an ebook, a cheat sheet, or a free consultation? The possibilities are endless!

Bonus! Free eBook Alert

I'm working on a special freebie for all you LinkedIn users out there – a tailored eBook full of tips for job seekers, career enthusiasts, executives, and founders looking to leverage LinkedIn for brand and business growth.

Want to help shape the content? Share any questions you have or topics you'd like covered in the comments below. Let's build this eBook together!

Stay tuned for Part 2, where we'll deep dive into creating and promoting killer free content without sacrificing brand value.

Read from me soon

Best regards,

It's @Joy Eki Omovie, your #contentstrategist and #copywriter.

Remember Content is not King, Strategic Content to the Right People at the Right time. Rules!

P.S. Don't forget to share this newsletter with your network! The more the merrier, the stronger our content marketing community becomes.