A Content Marketing Case Study: KraksTV

Not much explanation, but understand that knowing content marketing is different from doing content marketing.

Undoubtedly, we live in an economy where an average person is exposed to seeing over a hundred pieces of content on a daily. As a business owner or content marketer, your goal should not just be to create valuable content, but it should align with your business goals/values.

It brings me to using KraksTv as a case study for content marketing and how they have maintained the crown of the go-to for hilarious and viral content.

It all started in 2015 when Femi Bakre , The founder of KraksTv, created KrasTv. According to him, people were going through a lot daily, he, therefore, wanted to create and publish the kind of content that could bring smiles to the faces of people.?

The only tool he had as of then was his iPhone 6 which he started with. Now kraksTv, a digital media entertainment focused on bespoke content for SMEs and big corporations has grown from a few followers to 3 million followers.

For the revenue side, KraksTv started making money in 2015 via ad placement on one of their social media pages. Since then, the company's staff strength has increased to over 20 team members.

Read more here >>>>>?https://www.youtube.com/watch?v=pZ0sIVJ3gdo

See, it is not just about creating content. Your content should answer the following question before it is published;

• Who is it for?
• What is the purpose of publishing the content?
• Does it align with my business goals/ personal values?
• Why am I using this content type?

As aforementioned, knowing content marketing is different from doing content marketing.

Are you struggling with what content to create for your brand or need a content marketing specialist to guide you on the path of content marketing??

Let me be your guy, winks!!

You can contact me via?[email protected]

I look forward to hearing from you.