Content Marketing for Business Owners. Edition 1. Dec 2021

?Are you wondering how other business owners always seem to have it together when it comes to keeping up with their marketing?

?Do you ever look at other business owners, and marvel at how beautiful their ads look, or how they always manage to post social media updates that capture attention?

Today let’s talk about content marketing shortcuts. There are a ton of them that you just may not be aware of yet.

?Why spend thousands going back and forth with writing drafts, hiring an editor, working with pricy designers, taking weeks and months or even years to develop your brand and going at a snail’s pace?

?You can go FAST with your content marketing!

?There are many shortcuts that exist for marketers who would love to see real results from their online publishing effort, but don’t want to spend their life typing and retyping, posting and re-posting the same old content. Today you get to be a person who masters a few of them rather than all of them. This will make a HUGE difference in how you think about, and work with, web content.

?You want to be quick and good, right?

?Below, we’ll start with a few basic recommendations for getting your web content set up for the win, from the start.

?Let’s go!

Set Up Your Content Marketing to Post Powerful Messages, Quickly and On the Fly from Anywhere

?Ready to jump headfirst into the exciting and potentially lucrative world of content marketing? It all starts with your message… and a few basic, but important pieces of the marketing puzzle to snap in place.

Start with collecting email addresses.

?Even if at this moment, you have no intention of becoming an email marketer, you will absolutely be able to use those leads at some point down the road. These are people who have an active interest in who you are and what you offer.

?You could leave six months between the time they entered their email address on your form and the time that you decide to show up in their inbox with a message. Ideally, the sooner you connect, the better. But if you’re working on developing your content marketing strategy, again, just get that form up on your website because you really never know when you’ll need to reach out to your fans and followers, and you want them ready to welcome a message from you in their inbox.

?Get bloggy with it.

?Get a blog-based website up and running. Well-tended, frequently updated blogs rank very well in the search engines. You can log into your blog easily from anywhere. Any time you’re out and about, sitting in the doctor’s office waiting room, or in your car at the kids’ sports practices, you can be compiling quick blog posts, gathering images and then uploading to your blog. Plus your blog works for you forever, it never has a sick day, never complains, and they even promote you without batting an eyelid.

?Also, any time you’d like to make a change to your website, you’ll have the power to do this without having to wait for a web content specialist to make the changes for you. You’ll save money on not having to shell out a monthly or hourly fee to them as well! So learning to blog is where you should look at gaining skills if you’re looking to cut costs and get content up swiftly and often.

?Bring the positive noise.

?Set up your social media pages for sharing. Social media is meant, or has the potential, for people to get a positive message out and lift each other up. If you post goes viral and the community does right by you, it feels like you’re a volleyball being tossed around in the air, riding on the momentum of a positive message. Remember the mosh pits of the 90s? You’re kept up thank to the support of kind people who “get” you and what you’re about. So start sharing!

?Anything can become web content.

?With Google docs open and your brain switched fully on, start to see the potential for creating content out of everything you see and hear. Whether it’s a beautiful artwork that captured your attention, something brilliant your dad said over dinner, the list of tips your child’s orthodontist posted on a sign in his office, or the sermon at Sunday mass... anything that has inspired, taught, or motivated you in any way can be shared as web content with your audience. Take notes, snap a quick pic and grab screenshots to post!

?Keep on pointing at your blog.

?Everything should “point” back to your website or blog. Remember that your website is the home of your business. It’s the platform affording you the most control over content that you create. A social media site could change the rules, make it difficult for you to reach people, or shut down unexpectedly, at any time. So yes, you can start out with a simple business page on Facebook. But DO get your own, self-managed website and continue to share links and targeted words that point people back to your site.?

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