Content Management Made Easy: AI Tips and Key Industry News"

Welcome to DC Marketing Times, where we bring you the forefront of content management strategies and industry updates.

In today’s edition:

• Today's Tip of the Day is for content management
• Using an AI assistant for repetitive content workflows
• YouTube removes AI-generated content featuring users’ likenesses
• Meta updates approach to AI-generated and manipulated media
• Apple expands fee on Meta ads purchases via iOS
• Additional industry news from TikTok, X, and more

How much time could you save by systemizing and automating your content management??

If building an automated content management system from scratch feels daunting, you’re in the right place.

Find the Gaps

Before automating your content creation process, take stock of your existing content and workflows with a content audit to identify your most popular and effective content types.

Next, look for any gaps or inefficiencies in your current production process.

Then, based on what you find, select tools and platforms to fill those gaps. Examples of tools you might need are a content management platform, automation tools like Zapier, AI writing assistants, and image generation tools.

How to Train an AI Assistant to Perform Your Content Workflows

Thinking of using AI to help you perform time-consuming, repetitive tasks so you can focus on higher-level, creative work that requires critical thinking and emotional intelligence?

Train Your AI Assistant and Create a Library of Useful Prompts

The goal is to develop prompts that generate results you can use in your work, with minimal editing required. When you discover a prompt that works well, save it in a spreadsheet or document, categorized by topic or use case for easy access.?

Give Your AI Feedback

If you asked the AI to write a product description for a new sneaker your company is launching and the output doesn't mention key selling points, say:

"This description gets a 6/10. You covered the basics of the shoe's style and color options but didn't highlight the unique value propositions that really set it apart. Please try again, and this time make sure to mention:

• The shoe is 20% lighter than the leading competitor?
• It's made from 100% recycled plastic bottles
• For every purchase, we donate $10 to environmental causes"

Learn What Your AI Assistant Needs From You

Don't say, "Write a press release for the launch of this new shoe."

Do say, "I need you to write a press release announcing the launch of our new shoe. Ask me any additional questions you have about the shoe, the launch plan, our target audience, or our overall goals. I'll provide the answers."

The AI will follow up with questions like:

• What are the key features and benefits of this shoe?
• How is it different from or better than competing products on the market?
• When and where will the shoe be available for purchase???
• Who is the ideal customer for this shoe?
• What key message or emotion do you want this press release to convey?

Treat AI Like Any Other Assistant

As you collect effective prompts, you can automate entire workflows tailored to specific needs.

Imagine you run a YouTube channel where you regularly publish interviews with subject matter experts. Manually turning each recorded interview into a polished piece of content is time-consuming.?

But, if you connect your AI assistant to other parts of your tech stack, it can automate almost the entire process from start to finish.

Here's how it might work:

• You record the interview and save the audio file in your cloud storage drive to a specific folder.
• An automation tool like Zapier detects the new file and sends it to an AI speech-to-text service to generate a transcript.?
• Zapier then sends the transcript to your AI writing assistant with a prompt like "Please edit this interview transcript for brevity and clarity, organizing it with section headings and a table of contents."
• The edited transcript gets sent to a different prompt asking the AI to "Turn this transcript into a 1,000-word blog post, including an introduction and conclusion paragraph."
• The blog post draft gets sent to another prompt: "Please suggest 5 engaging titles for this blog post and 10 quotes that would make good social media posts or graphics."?
• The AI-generated titles, quotes, and blog post get sent back to you for approval and any final edits.
• Once approved, Zapier automatically publishes the blog post to your website and adds the suggested social content to your scheduling tool for promotion.
• Meanwhile, the original audio file gets sent to an AI video editing tool, where a preset template adds captions, transitions, and your branded intro/outro clips to turn it into a finished YouTube video.
• The video automatically uploads to your YouTube channel with a description, tags, and other metadata pulled from your blog post and social content.

You could build similar workflows to:

• Automatically generate reports or presentations from raw data
• Turn meeting notes into task lists and calendar events
• Draft personalized emails or messages for each of your sales leads
• Create product descriptions and ad copy from a spreadsheet of features

Today's advice is provided with insights from Igor Pogany, a featured guest on the AI Explored podcast.

Meta Updates AI Policies: Meta is updating its approach to AI-generated and manipulated media across its platforms. The company is introducing an "AI info" label for a wide range of content, replacing the previous "Made with AI" label. Meta started labelling organic AI-generated content in May 2024 and will stop removing content solely based on its manipulated video policy in July. Source: Meta

Meta’s EU Ads Model: European Union antitrust regulators have charged Meta for violating the Digital Markets Act with its "pay or consent" advertising model for Facebook and Instagram in Europe. Source: Reuters

Apple Expands Fee on Meta Ads Purchases: Apple is extending its 30% fee on Facebook and Instagram ad purchases via iOS devices globally starting July 1. Source: Search Engine Land?

Snap’s New Features: Snapchat has introduced new features for its Snapchat+ subscription service. These include customizable houses on Snap Map, pets appearing with Bitmojis in chats, and ultra-short expiration times for Snaps and Stories. For all users, Snapchat added a live "Mirror" in Bitmoji Builder for more accurate avatars and new AI-powered Lenses like "My 5-Year Old Self." Source: Snapchat

TikTok’s Genie: TikTok has filed a United States trademark for "Genie," an AI chatbot capable of simulating conversations and generating human-like text and speech. Source: Semafor

X’s Preview of Ads Analytics: X has announced a preview of its upcoming next-generation Ad Analytics platform. The new interface is designed to be fast and intuitive, allowing businesses to view all important metrics quickly. Source: Sid Rao via X

YouTube Updates: YouTube’s policy training for third-party content violators is now available. Additionally, the platform is beginning to roll out Handles in 75 languages, including English. Lastly, YouTube is introducing a new card in the studio dashboard on desktop to display key shopping info about channel performance and quick access to YouTube Shopping. Source: YouTube

YouTube’s Removal of AI-Generated Content: YouTube has introduced a policy allowing users to request the removal of AI-generated content featuring their likenesses. The policy considers factors like disclosure of synthetic content, realism, and potential for parody. Users must typically file claims themselves, with some exceptions. Video owners have 48 hours to respond before YouTube reviews the complaint. Acceptable resolutions include full removal, blurring faces, or removing personal information from metadata. Source: Engadget

Conclusion

In this edition of Marketing Times, we've explored key developments shaping the digital landscape. From leveraging AI assistants to streamline content workflows to the evolving policies of major platforms like YouTube and Meta concerning AI-generated content and advertising fees, the industry continues to adapt. Stay informed about these changes as they influence digital marketing strategies and consumer engagement. Keep innovating and adjusting your approach to stay ahead in the dynamic world of marketing.

Happy Reading!

Warm regards, DC Marketing Times