Content and LinkedIn: Are You Doing It Right?

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Credibility is a key differentiator that is going to help you stand out from the rest. For companies and individuals alike, it’s essential to drill down a strategy that not only you as a CEO adopts, but your employees adopt too. One key component to this strategy is content.

What does your image look like?

Is it engaging? Is it easy to read and concise if it contains words? Basic stock images or a lot of text may not catch the attention of someone just scrolling through. Find ways to make your content stand out and more dynamic. 

Does it provide your own insight?

Resharing a relevant industry article isn’t sufficient. Share your own insight by explaining why that post is relevant/why you’re sharing it. 

Use hashtags to widen your audience reach.

By using the correct hashtags in your post, you can potentially reach a larger audience than just the people who follow you. Be intentional with the hashtags that you use. Who are you trying to reach? You may also want to think about people who are searching for those hashtags organically.

Continue to research, test, and find ways to improve your content strategy so that you’re intentional and engaging. Patience, time, and consistency are key to improvement.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts [email protected]; or call me on 0439 315 777.

Thanks!