Content Led Selling
What is Content Led Selling?
Content-Led selling is a strategy that involves using high-quality, valuable content to attract, engage, and convert prospects into customers, instead of directly pushing products or services. This approach focuses on providing information, insights, and solutions that address the needs and pain points of the target audience.?
Want proof that content-led selling works?
For one of our clients, we got them $1.4 million in the pipeline.? All by using a content-led selling motion.?
We targeted three channels:
→ YouTube
We used video and text for content.?
We produced 1,000+ pieces of content for them throughout the year.?
Let’s dig into how this works ↓↓↓↓↓
Content Led Selling - YouTube
YouTube is a gold mine for building credibility in the marketplace.?
Many executives are uncomfortable with video. But if you want a content-led selling system, you have to become comfortable with it.?
If you can’t get cozy with video, it’s all good; we worked with a few clients who felt the same way. We can work around that; it just takes a whole lot more creativity, adaptability, and ingenuity to make it work.?
Anyways, here are all the types of video content we create for our clients:
We collect and create all these videos because your prospects who are in buyer mode are looking up questions that they want answers to.?
They’re looking on YouTube how to help their business grow. If you know what topics they’re searching for how they want the information presented, and can be engaging, you’ll drive leads from your YouTube channel.?
If not, above all else, you build credibility in the marketplace.?
That’s if you know what your audience is looking for.?
That’s why we use tools like VidIQ to help you understand what questions people are asking in real time on the topics and keywords that are relevant to them.?
Your content has to be relevant. If not, it’s like hoping the rain will water a garden where the seeds were never planted.?
It just won’t happen.?
Your prospects aren’t just on YouTube, either. They’re on LinkedIn.?
The nice thing about starting with YouTube is now you have a library's worth of content to start posting on LinkedIn.?LinkedIn posts: To Video, or not to video.?
Here is an experiment that we ran over the past six weeks.? Video.? Lots of Videos.? But it was the same type of video and, ultimately, didn’t perform as well as I would have liked.??
I have a theory that walks and talks and non-edited mobile video are back, and on the flip side, so is hyper-produced cinematic quality.??
Everything in between—not so much. God willing, the 45-second Zoom interview clip will end in 2024 into 2025. That’s very 2020.??
What’s in?
Essentially, you, you’re in. Anything that gives people the opportunity to connect with you is in. The best way to do that is through video.?
So, do you post videos on LinkedIn?
Yes, you do. Go easy on the rolls. Be real, be raw, and be magnetic.?
Those videos leave an impression and draw someone into using your service.?
QUICK NOTE ON CONTENT-LED SELLING…IT WON’T WORK UNLESS…
YOU’RE CONSISTENT.?
All of our clients who consistently share video on YouTube, post daily on LinkedIn, have a weekly Newsletter, and receive DMs and Emails daily from Magnetic Mail win.?
If you try to cut corners in the content-led selling system, it won’t work. Oh that’s right, you need one more channel to convert the attention you’ve gotten from all your content production.?
That’s Magnetic Mail.
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Content Led Selling - LinkedIn
LinkedIn posts: To Video, or not to video.?
LinkedIn posts: To Video, or not to video.?
Here is an experiment that we ran over the past six weeks.? Video.? Lots of Videos.? But it was the same type of video and, ultimately, didn’t perform as well as I would have liked.??
I have a theory that walks and talks and non-edited mobile video are back, and on the flip side, so is hyper-produced cinematic quality.??
Everything in between—not so much. God willing, the 45-second Zoom interview clip will end in 2024 into 2025. That’s very 2020.??
What’s in?
Essentially, you, you’re in. Anything that gives people the opportunity to connect with you is in. The best way to do that is through video.?
So, do you post videos on LinkedIn?
Yes, you do. Go easy on the rolls. Be real, be raw, and be magnetic.?
Those videos leave an impression and draw someone into using your service.?
QUICK NOTE ON CONTENT-LED SELLING…IT WON’T WORK UNLESS…
YOU’RE CONSISTENT.?
All of our clients who consistently share video on YouTube, post daily on LinkedIn, have a weekly Newsletter, and receive DMs and Emails daily from Magnetic Mail win.?
If you try to cut corners in the content-led selling system, it won’t work. Oh that’s right, you need one more channel to convert the attention you’ve gotten from all your content production.?
That’s Magnetic Mail.
Content Led Selling - Magnetic Mail
Listening, creating, and producing content are all good things.?
It produces credibility in the market. You’ll be seen as an expert. People will trust you. It will drive inbound leads from those raving fans you create.?
But you need a predictable lead generation system.?
Predictable revenue or the traditional way of setting appointments with your ICP is gone. It’s on its last leg.?
You can’t just cold call, cold email, and friend request prospects on LinkedIn. You have to have content.?
Then, you reach out to the audience you’ve created and ask them to engage with you in buying discussions.?
Content creation = Demand Creation
Magnetic mail = Demand Capture
Magnetic Mail is expanding your network in the background of your content creation. It’s increasing the visibility of your ICP on your content.?
It’s not pitching anyone in the beginning.?
The goal is to expand and expose your audience to your content.?
Then, we will use email, LinkedIn DMs, and SMS messages to capture your audience's demand.?
Since rapport has already been built, the response rates are huge.?
We’ve had clients turn off Magnetic Mail because it generated so many responses, meetings, and deals.?
That’s a good problem to have.?
Content-led selling is all about producing content, growing your audience, and then capturing your audience's attention and turning it into revenue.
So, you've made it this far.
This is where I get to share with you where we've generated over 70% of the client revenue that has now surpassed $160mm in closed revenue 2023-2024.
It's time to unveil the MAGNETIC MAIL DEMO!
Peace and chicken grease,
Steve
I’m That Kidney Transplant Sales Guy ?? Outbound Sales Advisor | Sales Development, Sales Coach, Repeatable & Scalable Growth Expert
9 个月Content helps support your outbound & inbound sales motions!