"Content is King...still"

“Content is king”.  That phrase, originally coined by Microsoft Founder Bill Gates in an essay he wrote in 1996, is more true today than ever before.

As content in all its forms, is incubated, produced and distributed across every device, platform and language, it’s also become a core focus and pillar for the overall sports industry. Yes, media companies, entertainment corporations and others must produce content for its core business model, while sports entities have evolved from an experience on the field, pitch or court to a 24-7-365 content engine in an effort to have a direct relationship with its fan base but to also monetize new opportunities.

As leagues, teams and even universities have increased their content staffing, it’s increasingly important to work with an executive search firm that has real-world experience in helping to build out content organizations. 

Turnkey Search has had a long-standing tradition in the sports executive recruitment industry but as the industry has evolved so has Turnkey Search. When I joined the firm in October 2018, one of the key objectives was to leverage my 30+ years of building business development and content organizations at companies like SportsTicker, ESPN and Univision to help our existing and new partners to quickly scale their cross-platform media and content staff.   From preditors and social media producers to videographers editorial, we can help find the right candidates for your organization.

At a recent LEADERS Conference in London, Atul Khosla, chief corporate development and brand officer of the Tampa Bay Buccaneers, talked about the Bucs doubling their content investment after the success appearing in HBO’s “Hard Knocks” program. Today, more and more teams are significantly investing to create team and player-specific content to satisfy the thirst of fans 24/7.

Turnkey Search can and will continue to help across all your operational and management roles, but also know that we are well suited and experienced to help you on the content front.