Content is King, But What Content is Best?

At Digital Glue, we understand the importance of content when it comes to building an organic online presence for your business. It's not just about creating any content, but the right kind of content. It needs to resonate with your audience, speak to your industry, and target your keywords.?

With so much information and jargon floating around, it can be hard to understand what it all means. That's why in our latest blog post, we delved into three key terminologies that are commonly used in content writing for SEO strategy: pillar pages, flagship pages, and cornerstone content. While these terms are often used interchangeably, they each serve a unique purpose in strengthening your content marketing strategy. Read on for a quick run down.

What Does It All Mean?

Pillar pages are comprehensive pages that cover a broad topic and serve as a foundation piece of content for a website.?

Flagship pages are similar to pillar pages, but they focus more on specific product or service offerings.?

Cornerstone content refers to essential pieces of content on a website that provide the most value to readers, such as evergreen topics that remain relevant for a long time.

By understanding the differences between these types of content and how they work together, you can create a more effective content marketing strategy for your business. So now you know how these SEO optimised content pieces work, the next step is to figure out how to create them! Head over to our blog for a step-by-step guide , or contact us and we’ll guide you through it.

We often call out our favourite marketing campaigns and efforts, but what about when it all goes wrong? This month we looked at some of the top PR fails of 2023 so far, and examined whether there really is no such thing as bad publicity. From fashion icons to aviation giants, read the full blog to find out what went wrong in their PR strategies.

As always, if you have any questions or need help with your content marketing efforts, our team at Digital Glue Agency is here to help. If you need help maximising your marketing efforts get in touch with the Digital Glue team today to see how we can supercharge your brand.