Content Is King: Use It To Your Advantage!
Calvin Smith
Amateur Investor | Wannabe Podcast Host | Mediocre Business Operator | Kickass Professional EOS Implementer | Helping Teams Crush Their Goals | Turning vision into reality, one business at a time!
Marketers for different audiences and industries have different thoughts about how to tackle many subjects when building a successful brand and an effective marketing strategy. Nonetheless, most of them seem to agree on one particular point: content is king.
Franchises can boost their digital marketing strategies by the creation and posting of branded content that has actual value to their target audience. Releasing blog posts, e-newsletters, podcasts, e-books, and webinars are all great ways to educate your target audience and provide them with value.
Bill Gates, the legendary founder of Microsoft is credited with pioneering the creation of the “Content is King” concept. In 1996, he wrote an essay about this subject that was published on the Microsoft website. In that essay, Gates saw content as a leveling tool, a way for small companies to compete directly with the big ones by creating and distributing quality content that causes engagement, using the tools available on the internet that were pretty much the same for anyone. And this is way back before there was YouTube and social media.
Even today, more than 20 years later, the content remains in the position of the king – the way that much money is made on the internet. Every proper digital marketing strategy for franchises must have a content creation plan.
And the main reason it works is that you can provide your audience with something of value they can appreciate, making your brand more trustworthy and engaging in making people’s lives easier.
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A well-built digital marketing strategy for franchises must have very clear and particular goals, such as creating awareness about your brand, your history, and why you are different from your competitors.
It’s also a way of showing your experience in the industry your franchise is in. Content marketing is what shows your true expertise and skill set.
All types of content marketing should educate your target audience and provide them with value. This allows you to build a relationship with your audience, as they will look to your brand for more than just your product or service, but also to learn more about the industry.
Content marketing can act as a turning point in the perception of your brand and its importance continues to grow. If you are interested in learning more about how content marketing can benefit your business and need help getting started, contact The Franatics team today. We have the experience and resources to help you build a winning content strategy.
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1 年I agree wholeheartedly with your post Calvin Smith that content is king in marketing. Across all industries and audiences, marketers are realizing the power of creating and distributing high-quality content to attract and engage customers.
Fund Manager | Featured in Forbes | YouTube Host | Author | Public Speaker
1 年Thank you for highlighting the importance of compelling content in brand building and marketing strategies. Content truly reigns supreme in today's ever-evolving marketing landscape.
Director of Operations at ?????????????? | World's Leading Precious Metals Advisory Firm |
1 年Absolutely agree! Compelling and engaging content is what captures attention and drives results. It's the key to building a strong brand and effective marketing strategies.
| HR & Marketing Leader | Founder | I help aspiring entrepreneurs build their brands | 397K+ | Helped 580+ brands on LinkedIn | Organic LinkedIn Growth | Author |920M+ content views | Lead Gen | Influencer Marketing
1 年Thanks for sharing