"Content is not king, It's Pawn"...Coz of content curation

"CONTENT IS KING", But in its pure form.

Content can be generated by two ways, either you can create your own or you just curate other content and use that.

What sounds easy? Curation...Right!

No need to do research, use creativity, or check facts cause someone has already did that... so now just use that content and curate some colors or change the text tone and some designs.

If you are doing this... Then my boy your "CONTENT IS NOT KING, ITS PAWN"

Lets see more into it -

Content creation is not only changing inner content or design or colors on text, images, videos etc. But it can also include-

1. Using the same content concept of someone else
2. Using the same format of content sharing as someone else
3. Using the same trigger line at the end of your videos
4. Or even if you are using the same way of delivering the information.

Now why this is not good, while many of the content creators are doing the same and getting results. To understand this just imagine you are a user -

1. You logged in to your platform
2. Found one content sharing share market tips and tricks, scrolled found a infopreneur sharing digital marketing content, scrolled another guy sharing the canva hacks.
3. You logged next day, found same type of content but on other profiles. Now you will not be emphasized more this time by this content because you already saw something like this.
4. Next day again you found some guys sharing content on same concept. Now you will not even check all the images plugged in carousel and will scroll. Right!

This is called "CONTENT DEGRADATION".

Most of the content creators are victims of this, and many will become soon. Its same like Bollywood. You can't make movie with the same story or concept with just different faces.

So what to do ?

Use your creativity, generate some ideas, make a concept and create your own content.

So that's it for today, see you in next article.

Cheers

Note -Ping me to discuss your content strategy. Happy to help! ??