?? Content is King, But Engagement is Queen: Mastering the Royal Pair ??

Content isn’t King, it’s the Kingdom.” Lee Odden

??? What is Great Content:???

The Essence of Great Content:

I've been building brands on SMM for over 11 years and one thing never changes … the importance of great content ... ?? Mic Drop.

Great content is:

• Something you stop and engage with.
• Memorable enough to save and share.
• A message to your customers that shines like a billboard for your brand.
• An asset, like the Apple stock your mom bought when you graduated, which keeps making money while you sleep.
• Is. Always. Working.

?? The Digital Landscape Today ??

In today's world, it’s imperative for companies or brands to strategize content creation and publication. Consider this:

• 76% of people will visit a company's social pages before visiting them IRL.
• The average user scrolls the equivalent of 300ft a day. That's the yearly equivalent of scrolling up and down Mt. Everest ... twice!!

This data underscores that compelling social content isn't a luxury—it's a necessity. ?? As a company, your content and engagement on social channels are under constant scrutiny.

?? Diverse Content Options ??

Your content arsenal can include:

• Text, image, and video posts.
• Live video, stories, reels.
• User-generated content for authenticity.
• Behind-the-scenes glimpses.
• Thought leadership pieces.
• Inspirational and interactive content.

?? But how do you choose the right mix? Let's explore.

?? Mix It Up: ??

Crafting a Strategy:

For an effective strategy, consistency is key. Your content should align with your brand's tone, mission, and target audience. Answering foundational questions about your brand's identity will guide your content direction.

The Role of Content Pillars:

Content pillars are your strategy's backbone. They offer:

• A range of themes: informational, educational, or entertaining.
• A guide: For instance, a fitness brand might share stories about exercise's transformative power.

By consistently delivering within these pillars, you set clear expectations for your audience, fostering loyalty and enhancing user experience.

The Content Matrix:

This tool helps plan and organize content by format, topic, and audience. It ensures diversity and aligns with your content pillars. For instance:

• For beginners: Focus on how-to guides.
• For experts: Dive into in-depth case studies.

?? Content for Paid: ??

The Power of Quality:

Outstanding content amplifies your paid campaigns. Think of it as a sharp spear—less effort, more impact. For instance:

• This Android video evokes emotion without words.
• Squatty Potty's unique marketing approach drove its sales into the 9-figure realm. ?? WARNING - NSFW ??

??? Hashtags and Trending Audio ??

Harnessing Hashtags:

A robust hashtag strategy boosts organic reach. For a supplement company targeting athletes, diversify beyond sports-related tags. Think of broader interests: CEOs, moms, students, outdoor enthusiasts who may buy your product, which tags might they engage with?

Trending Audio:

Brands face challenges using copyrighted music on platforms like TikTok and Instagram. However, there's a workaround:

• Users remix commercial songs with unique narrations or effects.
• These become “original audio,” allowing brands to tap into trends without copyright issues.

?? Case in Point ??

A few years ago, I worked for a gaming company producing adult humor tabletop games. Question proposed: What will get people to stop scrolling, laugh, and share this brands whacky game play? Older participants, wine, and a camera. The hilarious results led to top organic reach on Meta and massive sales. Here's the video. (The video has since been banned on Meta, so this is from my private YT) ?? WARNING - NSFW ??

“Either write something worth reading, or do something worth talking about.” - Benjamin Franklin

?? Wrap It Up: Your Royal Highness??

The Digital Canvas:

In the vast digital ocean where content is the currency, standing out is both an art and a science. Each post, hashtag, and video you create is a brushstroke on your brand's narrative canvas. But remember, it's not just about visibility—it's about leaving a lasting impression, sparking shares, and igniting conversations.

The Quest for Impact:

As we navigate the dynamic world of social media, our goal shouldn't merely be to be seen. We should aim to make waves, not just ripples. In a cacophonous digital realm where everyone vies for attention, the voices that resonate are authentic, creative, and passionate.

The Magic of Great Content:

Whether it's a meme that brings a morning smile or a profound article shared in boardrooms, always remember: Great content doesn't just occupy digital real estate—it sets it ablaze. It transforms casual browsers into ardent followers.

?? Ready to Build Your Content Kingdom? ??

You've read the blueprint; now it's time to start building. Don't navigate the ever-changing landscape of social media alone. Reach out to see how I, along with the Socialistics team, can help you create content that not only reigns but also rules.

?? Message me for help in your journey towards content royalty. ??