If Content is king, Convenience is its high-maintenance queen...

In the era of technology, everything is available at the fingertips, obviously creating a user-friendly experience, also so that they can save time.

But the attention span of the audiences has decreased from 3 hours of movie to tik tok videos (short-form videos), audience wants content that they can follow up in their day-to-day life quickly.

With technology being the most important part of life, brands have to keep upgrading their selves through internal marketing & god knows what different types of analysis.

We, as the company, try to create something new, something more engaging, but one thing somewhere is forgotten "The Decreasing Attention Span of the Audience."

There are literally many people who liked the headline of your blog, but they only went through part of the article. Maybe they saved in 'save for later,' but we always forgot to open that folder. And there are loads of links, blogs, and videos that are just archived there. By then, we need to remember also why we saved this link. I know many of us who do that.?

Here is the one statement I read on a blog by @allanlevy1: "If the content is king, convenience is its high-maintenance queen." I strongly agree with this one.

I mean, nowadays, we don't have hours to spend keeping up with what's happening around the globe. There's too much happening, and there's a load of information to process on a daily basis. So here, the one which wins the race is convenience, how much your content is convenient to the user. How quickly he can remember the information shared, he has to swipe across his phone, and he can get the information he desires.

I am supporting the "convenience" and writing this long paragraph. But this is just what came up in my mind.

As a marketer, I know how much it takes to create something relevant, up-to-the-trend, to engage, and also what is convenient to the audience so that it won't be saved for later...