Content that keeps them coming back

It’s easy to slip into broadcast mode - pushing out what you want to say without stopping to consider what your audience actually wants to hear.

When that happens, you start losing the crowd. It’s like talking to yourself in an empty room.

People are picky.

They don’t have the patience to wade through irrelevant content. If they don’t see what’s in it for them within seconds, they’re gone.

So, how do you keep them coming back?

Shift from broadcasting to starting conversations

Nobody likes being talked at.

They want to feel like they’re part of the dialogue.

If you’re always pushing out your own thoughts, without considering your followers’ needs, you’ll fall off their radar.

Think of it like this - each post should be the start of a conversation, not a lecture.

Respond to comments, ask follow-up questions, and engage your audience.

Otherwise, you’re just background noise.

Give people a reason to stick around

It’s not enough to post what you find interesting.

You need to think about what they care about.

Why should they come back to your page? What value are they getting?

Your content should entertain, educate, or inspire.

It should feel like a conversation they want to be part of.

Crack that, and they’ll keep engaging with your content - and with you.

Stick to the 80/20 rule

Nobody wants a feed full of self-promotion.

It’s tiring, transparent, and turns people off.

Aim for 80% of your content to focus on providing value - educational posts, entertaining stories, and engaging questions.

Save the remaining 20% for promotions or business updates.

Give more than you take.

Build trust, authority, and loyalty.

When you do that, people will see your page as a source of value, not just another sales pitch.

Mix it up: broad, emotive, and actionable content

Content should be like a three-course meal - a little variety goes a long way.

Here’s what works:

• Broad content: Posts that cover topics everyone can relate to. These catch the eye and pull people in.
• Emotive content: Tap into emotions. Talk about shared experiences, challenges, and industry ups and downs. This is where deeper connections are made.
• Actionable content: Give them something they can use - a tip, a strategy, or a process. This is where you build trust and establish yourself as a go-to resource.

If your followers know what to expect from your content mix, they’ll be more likely to stick around.

Give your content a purpose

Every piece of content should have a reason to exist.

Is it to drive comments, start a conversation, or demonstrate expertise? Be clear about your goal.

Be strategic.

Don’t post just for the sake of it.

Instead, make each post part of a broader narrative that unfolds over time.

Your audience should feel invested and curious to see what comes next.

Test, adapt, and keep refining

This isn’t a set-and-forget strategy.

Track what works and what doesn’t.

Are your followers reacting more to short posts or in-depth pieces?

Do questions get more engagement than statements?

Adapt based on what’s getting traction, and keep tweaking until you find the sweet spot.

Wrap-up

The days of broadcasting your message and hoping for the best are long gone.

If you want your followers to keep coming back, you need to make them feel like part of the conversation.

Create content for them, not just for you.

Entertain, educate, and engage them on their terms.

Balance your posts with the 80/20 rule, use a variety of content types, and always have a purpose behind what you share.