Content Isn't Just King - It's Everyone and Everything

When Google recently announced and released its ‘helpful content update,’ many wondered about all that unhelpful content Google’s algorithms are working through.

We've distilled the essentials from Google's updates regarding an increased focus on people-first content and the unwinding of content creation trends that rely too heavily on SEO-first content creation.

• Be Useful - Do you have an existing or target audience for your business or site that would find the content useful if they came directly to you?
• Be an Expert - Does your content demonstrate first-hand knowledge and expertise?
• Be a Specialist - Does your site have a primary purpose or focus?
• Be Educational - After reading your content, will someone leave feeling they've learned enough about a topic to achieve their goal?
• Be Satisfying - Reading or viewing your content should be a pleasurable experience.
• Be Well-Reviewed - Have other users reviewed your content, product, or service?
• Be Interesting - If you've checked off every item on this list, don't forget there's an audience out there for you - make your content interesting!

Learn more about how Google's latest update is impacting users and creators by visiting our latest blog: Content Isn't Just King - It's Everyone & Everything.

Need help with content to tell your story? RAD is ready to help. Contact us today!