Content Insider #562 - Taking chances

I'm still digesting and trying to figure out what really came out of the HPA Tech Retreat last week in Palm Desert, CA. It's not that easy. Why? We know a lot of EPs, DPs, DITs, editors, audio, creative people who work in the visual storytelling field. They all focus on delivering "the director's intent" to the content consumer even when that director is him or herself. They use the best, most advanced tools available create something they can only see in their mind(s) and let the viewer interpret the message. Sometimes they bomb. Sometimes they hit the bullseye and people just get it. Most of the time the story works well enough to make them want to do it again. That's more of a commitment than most people make in their day-to-day job. They're judged by their peers, experts, pseudo-experts and...you. Hope you're willing to take those types of chances!

Here's the link to the article (you may have to copy/strip in or ping us) 

https://docs.google.com/document/d/148jeUPw___gvLZruXGPbPYjloAcGqUqd1pdF619_wnY/edit?usp=sharing

Need the illustrations...hit the reply arrow and BAM!!!! - Andy

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