Content Ideas for Social Recruiting, Part 2 | Crafting Creative Concepts

Welcome back, savvy recruiter! If Part 1 was the appetizer, think of this as the main course – we've got a feast of content ideas for social recruiting that are sure to captivate, entertain, and engage potential candidates to no end!

1. Innovation Teasers: A Glimpse into Tomorrow's Triumphs

What - Offer tantalizing hints about your upcoming innovations.

Why - By giving potential candidates a sneak peek into your groundbreaking projects, you'll spark their curiosity and desire to be part of something revolutionary. This not only fuels their anticipation but also paints your company as an industry innovator, enhancing your employer brand as a hub of forward-thinking excellence.

How - Share cryptic visuals or intriguing captions that leave them craving more, building anticipation for the big reveal!

2. Inside R&D -? Where Creativity Knows No Bounds

What - Provide an insider's view of your Research & Development department.

Why - Showcase your company's unwavering commitment to creativity and innovation. This gives candidates a captivating glimpse of the passion, dedication, and impact that define your R&D team. Not only does this attract those with a thirst for innovation, but it also solidifies your employer brand as a place where groundbreaking ideas come to life, making it magnetic for top talent.

How - Create a video that captures the creative process, highlighting the brilliant minds shaping the future.

3. Guess the Innovation: Can You Crack the Code?

What - Host an interactive contest where followers guess your latest creation.

Why - Engage candidates in an interactive thrill that not only showcases your innovation but also offers them a chance to be part of the excitement. This interactive approach fosters a sense of belonging even before they join, fortifying your employer brand as an organization that values engagement, participation, and inclusivity.

How - Post a blurred image of your innovation and invite followers to guess what it is. Reward those who crack the code with a sneak peek.

4. Value-Driven Culture -? Our North Star

What - Share your company's core values one by one.

Why - Allow candidates a peek into your core principles, showing them the values that drive your company culture even before they apply. This upfront transparency not only attracts like-minded individuals but also strengthens your employer brand as an organization rooted in integrity and shared values, making it a compelling choice for prospective talent.

How - Design visually appealing yet light-hearted graphics for each value, explaining how they shape your workplace.

5. Values in Action -? Empowering Success Stories

What - Showcase how an employee embodied a core value to overcome a challenge.

Why - Illustrate how your values translate into action, highlighting the importance of these principles in your daily operations. This not only conveys authenticity but also reinforces your employer brand as a place where values aren't just words but lived experiences, making it a powerful draw for candidates seeking a values-aligned workplace.

How - Craft narratives with images or videos that showcase the journey of an employee who exemplified a core value to overcome a challenge.

6. Values with a Twist -? Humor that Hits Home

What - Share a meme that humorously reflects a core value.

Why - Use humor to engage candidates while playfully reinforcing the importance of your values. This not only entertains but also underlines your employer brand as a place where values are embraced with a touch of fun, making it appealing to those who value a vibrant and enjoyable workplace culture.

How - Create a funny meme that aligns with one of your values, sparking laughter and resonance.

7. Innovation Chronicles -? Where Dreams Take Shape

What - Share a series of captivating stories about your innovation journey.

Why - Offer a deeper look into your innovation process, showcasing the dedication, setbacks, and triumphs that make your company a hub of creativity. This not only fascinates but also establishes your employer brand as an organization where dreams are nurtured, pushing the boundaries of what's possible, and attracting dreamers and achievers alike.

How - Craft compelling narratives and visuals that take candidates on a journey through your innovative endeavors.

8. Connect with the Leaders -? Virtual Industry Insights

What - Host a virtual panel discussion with industry leaders.

Why - Invite candidates to join in-depth discussions about the future of your industry, positioning your company as a thought leader. This not only engages but also reinforces your employer brand as an organization with its finger on the industry's pulse, making it a magnet for candidates aspiring to be part of cutting-edge conversations.

How - Announce the panel discussion well in advance and encourage followers to submit questions, fostering engagement and interest in your organization's vision and direction.

These ideas will help you continue to captivate candidates and showcase your employer brand in a compelling way.

Want more?

We got your back! Subscribe and stay tuned for the next edition where we’ll share more awesome HR content!

In the meantime, check out this free ebook on all you need to know about social recruiting. PS - There’s a bonus social media calendar inside

What will you do when candidates start pouring in?

Zappyhire is here for you - let our AI-powered ATS do all the heavy lifting for you! Sit back, relax and watch top talent fall right into your hands with Zappyhire’s end-to-end recruiting automation software! Try it out!