Content I Quit You
I miss the days when you were not called Content. When you were an opinion article or a video that told a story.
I long for the time where a paragraph would end and leave me with something to think about or question, not a Sign me up or Subscribe to my email disguised within a summary of a how-to-do-it-yourself article.
As one of the content creators who has contributed to this digital ecosystem of blogs, articles and Youtube channels filled with useless regurgitated facts and infographics, I apologize. I failed you.
I hope content can find its way again. I am hopeful that the quality of writing found in (most) newspapers and some magazines will become part of the internet ecosystem?—?and not hidden behind what we now call “native” content.
I am not sure about what is happening here on @LinkedIn Publishing, but it is early days. Perhaps this can be what it was at the start @Linkedin ?
As for my part, I vow to write to inspire, communicate, amuse or simply just write because I have something to say.
Although I will struggle not to include a blatant self-promotion, or that inevitable call-to-action that is inherent within any piece of writing, video, Gif, meme, Vine, Live post and Broadcast that we sift through every day.
— I hereby quit publishing content for the sake of content.
*No links have been added to this post. No images stolen without permission and used as an eye catching header to draw in a reader. This post may be shared with my permission to do so. Or not.
Digital Disruptor | Growth Hacker | Marketing Executive | Award Winning Writer | Chief Marketing Officer
8 年Despite all the noise and clutter, there is something to be said for delivering value or perspective and that's exactly what content marketing is about. Whether it's through an offering of amusement, inspiration or information, an exchange must take place to allow this new ecology to continue. Content and marketing have always gone hand in hand, it's only the distance between the two that changes as there's no such thing as a free lunch. The connection between the two is evident in the relationship between quality/price and the amount of promotional materials present.