Content Hub- Why is it so Important to Centralize the Digital Content in one place?

This week marked the 250th anniversary of the birth of Wolfgang Amadeus Mozart. Undoubtfully considered one of the best composers the world has seen, Mozart created more than 40 symphonies in his short 24 year old career. A remarkable achievement for a content creator that didn't have the access to technology we have nowadays.

According to eMarketer, almost two thirds of marketers – 60% – produce at least one new content asset every single day.. and it's no coincidence that the biggest brands in the world realize that content is the future. Should Mozart be upset? Not at all... but Coca-Cola, for example, spends more money on content creation than it does on television advertising! Crazy right?

A surge in business digitalization has forced companies to adapt to the new common. It doesn't need special mentioning that businesses who don't "digitalize" their operations often end up as a failure. It may stun you, but digitalization has now created a global market opportunity with a whooping worth of $20 trillion.

Well, this $20 trillion is approximately 20 percent of global GDP, and if this thing cannot compel you to digitalize your business and its content, then nothing will. What is the most important thing for your business? Finance? Human resources? Well, yes, these things are essential, but there is another thing you simply cannot forget: CONTENT!

The first pillar of personalization is Content... without it, you simply cannot create the perfect and individual experience each of your customers is looking for.

But, having digital content is not enough. Instead, managing your digital content is more of a "herculean" thing. Centralizing your digital content is one great way to maximize its worth.

You may be wondering why it is so important to centralize the digital content in one place. Well, here is your answer.

1. Centralized Digital Content is an Asset

If you can utilize your digital content effectively, it can boost your business operations significantly. For instance, it will drive greater revenue, enhance customer satisfaction, and optimize your business expenses.

Furthermore, when you have centralized digital content, it gives you a better perspective about "everything" and helps you in making more focused business decisions. On the other hand, decentralized digital content is more of an obstacle for the business rather than an asset.

2. Better Consistency

A firm makes its decisions on the basis of the data it has. Now, imagine, when a firm has decentralized digital content, what will be its effect on the decisions made? A firm is a chain of different departments, and when you decentralize your content/data, all the departments will make decisions according to the available information. Isn’t that chaos?

On the contrary, when everyone in your firm has the same insights and content, they will make better and more logical decisions. There will be more transparency, and every department will be well aware of what is happening around.

Moreover, centralized digital content is extremely important for your marketing campaigns. One of the biggest marketing blunders which many businesses commit is presenting un-identical information on different platforms.

3. Saves Money, Time and keeps you compliant

Centralized digital content is a cost and time-saving approach. If you have scattered content at different places, you will have to incur more expenses to manage it. Moreover, your employees will be rushing to different places to collect the needed information. Imagine how much time consuming will that be?

Moreover, when your workforce has to spend "a lot" of time just gathering information, it will definitely dent their productivity and efficiency. Just imagine, your employee needs a report of a specific interdepartmental activity; if you have a decentralized digital content management system, he/she will have to go department-to-department just to make one report.

Time is money, and a centralized digital content management system can be your savior at the end of the day. 

Summary

Without content, there is no personalization. But large amount of content can create massive inefficiencies to internal departments and create confusion amongst costumers.

How do you plan to centralize content for the Web, Mobile, Social, Email and other channels? If you are not sure, I might have the answer for you :)