The Content Hub Revolution: An Online Series

As DAM grew beyond its traditional silo in recent years and seized a starring role in the enterprise technology stack, vendors and enterprises alike evolved their products and strategies to create and serve Content Hubs. These DAM-centric aggregation platforms bring content together from multiple different sources into a unified, single tool and user interface. They've become "the holy grail" for enterprises large and small, driven by strong industry forces.

Here's a view of the traditionally integrated (or silo'ed) ecosystem vs. "modern" Content Hub ecosystem -- with different questions technology leaders need to ask themselves.

Now through December, I'm moderating a 10-part webinar series in partnership with Henry Stewart Events, “The Content Hub Revolution”. In this series, we're exploring what Content Hubs are and how they're revolutionizing the way we're managing content and digital assets. Sessions so far and in the future showcase new approaches and best practices to content aggregation, master data management, and omnichannel publishing, including both case studies and product examples. There's also 15 to 20 minutes at the end of each session for Q&A.

The first four sessions of the series are complete; however, recordings are available to all registrants to view on-demand. The next session is next Wednesday, October 29th.

Topics include:

○ How DAM Core Technology Evolved to Become a Major Component of the Content Hub 

○ Content Hubs for Brand Storytelling, and feeding Marketing Supply Chains ○ Content Hubs and PIM

○ Content Hubs, MRM, and Productivity

○ Content Hubs and Packaging

○ Content Hubs and Media

○ Content Hubs and Workflow

○ Video's place in a Content Hub

○ Content Hubs and Retail

○ Building Intelligence into your Content Hub

Sign up for the full 10-part series here. It's free!

Here’s a recent interview where I talk more about the intent and goals of the series:

I hope you enjoy the content, and do send any questions my way!