Content will help for creating trust
I met one director of a medium scale company. He is handling his forty people team from last fifteen years. The reason behind our meeting was; he wants to figure out best possible ways to lead high sales. I met his team and few of them are good over a communication and service knowledge. They asked me, what you would suggest to strategize #sales and #marketing activities.
Before our meeting; I was searching company’s digital presence. I have gone through company’s website. Company is offering solutions on #website, #mobileapplication and #SEO services. Although, I have realized they have traditional approach on digitalization.
I asked them, When you have created your website? What was the last activity that you have update on your #website? Do you have any LinkedIn page? They answered; we created our website before twelve years. We do have a LinkedIn page but we are not posting such.
Here is the revolution needed. Continuously, we are forcing our sales team to generate more #leads to communicate. By these activities, we are reaching a small amount of people, who can be our #customer. After that, we are sending an information to them by an email or a call we are expecting the sale in the first conversation. Here is the time for a rejection, for losing a contract.
We haven’t created our digital presence. We haven’t wrote our success stories on website or anywhere. We haven’t shared our expertise/thoughts through a different social media platforms. How can we expect someone to believe “what we are selling? How could we help them? What we have done earlier?”