Content for Growth | Sept / Oct 2022
Michael Brenner
VP, Thought Leadership @Workday | Content Marketing and Storytelling | Author of "Mean People Suck"
Businesses all over the world had to pivot their entire structure when the pandemic hit.?Some businesses responded to this threat by reducing expenditure wherever possible. The marketing budget is often one of the first to be frozen, deemed as an “unnecessary” expense in uncertain times.
However, not all brands froze in fear. While a certain amount of juggling figures and adjusting budgets is inevitable, other businesses have invested in strengthening their brand position in anticipation of the more prosperous times ahead – even when they couldn’t know?when. Keep Reading
Whatever your industry is, it probably has a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t?loud?about it. Using a long-term solution like content marketing in tandem with traditional advertising puts you ahead of the competition that?isn’t. Keep Reading
Blog writing?is one of the best parts of a solid?content marketing strategy. Writing articles to draw people into your website is a creative way to get your product or service out there for the world to see.
Writing quality content for your client base is important in the growth of your business. Drawing on tried and true methods from the major players in the industry can help guide your business’ blog writing strategy. Keep Reading
All businesses need quality leadership. Someone or a group of people with a vision and the work ethic to make it reality. Without a presence at the helm, the ship could crash and sink into the sea of commerce as quickly as it set sail.
Candid people provide a refreshing feel in the often-cold business world. The trait is admirable and attractive in a business leader. It takes courage. It makes you vulnerable. But truthfully, the impact can be profound. Especially when candor and trust are evident in the dynamics of a team. Keep Reading
Guerilla Content: content created with almost no budget, simply by re-purposing things your organization already has.
People ask me all the time?how do you find to time to create and share content? The answer: I re-purpose stuff I already create. I look at my email outbox. Each one is an answer to a question!
In many cases, it is a few paragraphs and detailed enough to turn into a blog post. I turn my?powerpoints into slideshares. I turn my keynote speaker notes into articles and my speaker videos into lead generation assets. This example from during the pandemic brought me about 5 new clients. Keep Reading
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Case Study
How Content Marketing Drives Traffic and Growth for B2B SaaS Companies
SaaS startups don’t have the good fortune of being unique anymore. Now, they have to be better than their competitors to get market attention. They may not be inventors, but they can be innovators.
Attempting to gain thought leadership in a market where many experts are smart and publish great content isn’t easy. To rank well organically on critical keywords, they need a voice and a method.
This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing.
Partner Spotlight
Content Syndication for Technology Vendors
For over a decade?ActualTech Media?has forged a reputation as the most trusted lead generation company to the tech and IT industry.?They connect IT buyers with the right enterprise IT solutions to meet the demands of the business