Content for Growth | August 2022

?? 20 Handy B2B Lead Generation Resources

The Internet is chock-full of?B2B lead generation resources?crafted by marketing experts, business owners, and other specialists. But not all of your online searches will yield helpful results.

Sorting out the great advice from the just plain bad can end up being a pretty daunting task. We’ve got your back and have compiled some of the top online resources for you to check out. Keep Reading

?? How to Conduct and Publish Industry Research

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data accessibility, every company can conduct industry research.

In this article, we cover exactly how to do it. Keep Reading

?? 4 Types of Content Creation (and How to Decide Which is For You)

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers.

Explore the most popular types of content creation and how to determine which approach will earn you the highest ROI. Keep Reading

?? 8 Things to Check Before You “Optimize” or Delete Old Content

All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.

But what exactly do you need to consider during the process? Keep Reading

Content Marketing World 2022

10 Steps To Optimize Your Content Marketing Program for ROI

Join our CEO, Michael Brenner, at?#CMIWorld ?to learn 10 simple steps behind building a successful content marketing program in today’s competitive environment.

Register Here

Client Spotlight

How Healthy Kids Built a Successful Content Marketing Program Without Draining Their Marketing Budget

As a non-profit, you are doing great work. The stories of the impact your organization is having are incredible. But how do you get the word out to the right people?

The answer: share your stories in a truly authentic way to drive new donors, applicants and members? Read More

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Partner Spotlight

Lead Generation Solutions For Any Situation

RevBoss is a lead generation company on a mission to bring happiness, accountability, and transparency to the B2B sales process. Using a mix of software automation, creative strategy, and top-notch client service, the company powers full-service lead generation campaigns for 100s of clients around the world across a wide range of industries, including SaaS companies, marketing agencies, and business services providers.