The "Content Great Awakening" is Here

The "Content Great Awakening" is Here

Content evangelists are preaching right now.

The message?

Thou shalt bring new info, original data, personal narrative, and subject matter expertise into your content or get left behind.

John Bonini says content with "no OG thinking, no OG research, and no community" is failing (more here).

Bernard Huang brilliantly urges content marketers to turn from traditional SEO and embrace "ranch-style SEO" (more here).

Brooklin Nash dives deep into how to create good interview-lead content:

Kaleigh Moore captures SME insights IRL as an interviewer/panel moderator.

Jimmy Daly says to be on the lookout for "some of the most novel and exciting B2B content the industry has ever seen" in an article for Jasper.

If you've read the past few Content Connect newsletters, you know I'm on board.

But here's where I want your feedback (reply to this email):

Are you seeing this shift in the content you're reading & writing?

What trends are you noticing?

Discuss.

Subscribe to Content Connect's newsletter for weekly Content Marketing insights.

Jana Gentry Smith, MAT

Education Expert turned Freelance SaaS Writer | Email sequences to educate your audience| Case Studies & Customer Stories | Content Strategy | Long-Form Content | Chaos Container ?? | ??

10 个月

We still need to chat about this.

回复
Brandon Cummings

Video for Massive Impact. Co-Founder, GroupProject.com | Harmon Brothers Alum. We help companies tell stories that sell.

10 个月

it's def here.

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