Content Gap Strategy for B2B

Summary: A content gap strategy is a data-driven approach to SEO that involves identifying and filling the gaps in your content compared to your competitors. This can be done using a variety of tools, such as Ahrefs' Content Gap tool. Once you have identified the gaps, you can create new content to fill them, optimize your existing content, and fix any technical SEO issues.

The case study you provided shows that a content gap strategy can be very effective in increasing search traffic and keyword rankings. In the case study, the client was able to increase monthly search traffic by 44% and increase keywords ranking in the top 10 results by 164% in just 12 months.

If you are looking to improve your SEO results, I recommend implementing a content gap strategy. It is a relatively simple and straightforward process, and it can have a significant impact on your website's organic traffic.

Goal

Increase monthly search traffic and top 10 keyword rankings for a B2B client website.

Challenges

• Competitors regularly publish new content.
• The client had new service pages that were struggling to rank.
• Technical SEO issues.

Solution

• Identify content gaps compared to competitors using Ahrefs' Content Gap tool.
• Create new content to fill those gaps.
• Optimize service page content by improving page titles, headings, meta descriptions, overall content, structure, and other on-page elements.
• Fix technical issues by compressing images to improve page speed and implementing canonical tags to avoid duplicate content penalties.

Results

• In 12 months, increased monthly search traffic by 44% without building any links.
• Increased keywords ranking in the top 10 results from 2,532 to 6,694 - a growth of 164%.

Key Takeaways

• Creating content to fill competitor gaps was the biggest factor in increasing rankings and traffic.
• Optimizing service pages and fixing technical issues also played an important role.
• Focus on evergreen SEO strategies like content, optimization, and technical improvements for long-term growth.