Content Gap Analysis | Best Tips For Content Gap Analysis

Many of you have probably heard of this term, while many of you are still wondering about it. However, there is no need to worry as in this article, we will be learning how to:

●????Conduct Content Gap Analysis

●????Improve your SEO

Now, there are already challenges while generating content for your website . The biggest question companies have 'What to write about?'

For this, SEO teams conduct keyword research and provide them to the content team to write it.

But then also, there remains an uncertainty on whether they have targeted every bit of their audience. They might not even know if they have missed another prospering opportunity.

When you conduct content gap analysis , you find those gaps in your content. If these gaps are fulfilled, then you can splendidly improve your SEO efforts.

Also, it will help you frame new content ideas to drive more traffic, increase conversion, and provide value to your target audience.

You can use some of the popular tools such as Ahrefs , Semrush , and SimilarWeb to perform a gap analysis.

Why is it essential to conduct a Content Gap Analysis?

Your content is the primary way to provide value to your audience. This could be in the form of information, entertainment, or product-related content.

Content also plays an important role in elevating your website’s rank on Google. Now, imagine the content has some holes through which a lot of prosperous opportunities are passing away.

This can negatively affect your business's online reach, which may or may not be recoverable.

Content Gap Analysis reveals missing elements in your web content that could direct your readers to the point of purchase.

Therefore, it is crucial to analyze your existing content and frame strategies to improve its quality.

Which areas of your content need a Gap Analysis?

A Content Gap Analysis includes the audit of the following things:

●????Web Pages

●????Blog Articles

●????Social Media Content

●????Landing Pages

●????Ebooks and other downloadables

●????Other content assets

All these parts of your business content tell your audience about your business and encourage them to engage and try out the products and services.

So, it is essential to analyze these, ensuring there are no inadequacies in your content that might keep you from being ahead of your competitors.

Most businesses primarily focus on creating informative content for their readers in the form of blog posts.

Then, they try to convert them into customers through 'money' pages. But here's what is really needed.

Your business should have content that creates Awareness, Desire, Decision, and finally, Purchase. For example, a simple landing page on your website should have these qualities.

It should guide users by making them aware of your product, creating an interest, showing them the transformation in their lives, making a decision, and finally purchasing.

Now, if your content does not possess one or two of the above elements, it will prove to be as effective as expected.

Now, let's delve into the

4-step process of conducting a Content Gap Analysis

#Step 1 Mapping Out Buyer’s Journey

Every business has its own unique buyer's journey where a buyer gets answers to their questions and then finds out a solution to them, finally buying it for a transformation in their lives.

You have to show your users the positive transformation buyers will have in their lives after buying your products or services.

Start this by drawing out a map that aims at the prime questions your audience has. The next step is to relate to their opinions about the problem.

Finally, show them the relevant qualities of your products they are looking for, and then insert compelling calls-to-actions for the final stage.

In this way, you can map the various stages of content on your website or?'Sales page.'

#Step 2 Conduct Market Research

Any running business which is generating content for a while knows the importance of market research. It helps you analyze the interests, pain points, and questions of your audience.

But here, we are going to have a slight change in the typical process of conducting market research.

What I have realized over the years is that the best way to come up with content ideas aligning your audience’s interest is to ask them what they want.

To do this, you can use Google forms to create a simple survey and send it to your target audience.

Now questions worth asking them in the survey can be like:

●????What question do you have regarding (product/service)?

●????What are the top three qualities you are looking for in a (product/service)?

●????What are the things you struggle with while (topic)?

●????Have you tried out any solutions in the past?

Asking questions is the easiest way to get the attention of your audience without being a sales body initially. Almost every bit of your target audience would be interested in participating in a small survey that addresses a daunting problem in their daily lives.

#Step 3 Analyzing the Content on your Website

Now that you have known the interest, pain points, concerns, questions, and goals of your audience, you need to head toward this step.

Here, you have to analyze content posted on various platforms. For example, if you have a blog on your website titled 'How to develop an app for your company ?', your immediate call-to-action is "Hire a developer ."

Now, this type of content structure often does not appeal to the audience. Your target audience might not be sure to hire someone . They may be looking for other angles on the topic.

Here, what's worth doing is, instead of that annoying call-to-action, you can link them to another article titled "Five things to consider before hiring an app development company."?

This type of approach to creating content that guides your users gradually helps you nurture them before you make the final pitch.

#Step 4 Analyzing competitors’ Content

This also helps you a lot to learn new content strategies and find new content ideas. In addition, you can compare how your site's content matches your competitors.

Final Thoughts

Quality-driven, informational, and properly strategized content is a prime factor in your business success. If you want your business content without any gaps or free gap analysis, you can contact Swadesh Softwares .