Content Format Strategy for Ranking Higher in 2024

To get better search engine rankings, you need to know how content strategy is changing too. A thorough poll done by Semrush in 2023 gives us a lot of useful information about this topic. Over 1,700 marketers and business owners from a wide range of fields took part in this poll, which looked into the content formats that worked best over the past year. If these results haven't been a part of your marketing content strategy yet, they should be in your 2024 plan.

The survey revealed several key parameters that contributed to the success of different content formats. These include the quality and frequency of content, audience research, search engine optimization (SEO), updating existing content, and creating more visual and video content. Interestingly, the survey also highlighted the importance of content quality over quantity, emphasizing the need for careful planning and data analysis to outperform competitors.

Content Formats That Performed Better

1. Video - 45%

What is it?

Video content encompasses various formats, from short clips to longer, more detailed presentations. It's a dynamic and engaging way to convey information, tell stories, and connect with audiences.

How to Implement

To integrate video into your content strategy, start by identifying topics that resonate with your audience and lend themselves well to visual storytelling. Use platforms like YouTube, social media, or your website to host these videos. Ensure they are optimized for search engines with relevant keywords, descriptions, and engaging thumbnails.

2. Short-form Articles - 31%

What is it?

Short-form articles are concise, focused pieces of content, typically ranging from 300 to 900 words. They are designed to be easily digestible and to quickly deliver value to the reader.

How to Implement

Incorporate short-form articles into your blog or website. Focus on trending topics, frequently asked questions, or quick tips that provide immediate value. Optimize these articles for SEO and share them across social media platforms to drive traffic and engagement.

3. Success Stories - 28%

What is it?

Success stories, or case studies, showcase real-life examples of how your product or service has positively impacted customers or clients. They build credibility and trust by demonstrating tangible results.

How to Implement

Gather testimonials and data from satisfied customers and craft narratives that highlight the challenges faced and the solutions provided. Publish these stories on your website, in newsletters, or as part of your sales materials. Use engaging visuals and quotes to enhance their appeal.

4. Long-form Blog Posts - 24%

What is it?

Long-form blog posts are detailed articles, usually exceeding 1,200 words. They provide in-depth information, analysis, or insights on a particular topic, offering substantial value to the reader.

How to Implement

Develop a content calendar that includes topics for long-form posts. Conduct thorough research to ensure accuracy and depth. Use SEO best practices, including keyword optimization and internal linking, to enhance visibility. Break down the content with subheadings, bullet points, and images for better readability.

5. Case Studies - 19%

What is it?

Case studies are detailed analyses of specific projects or scenarios. They provide an in-depth look at a problem, the approach taken to solve it, and the results achieved.

How to Implement

Identify successful projects or client stories that highlight your expertise. Document the process, challenges, solutions, and outcomes in a structured format. Use graphs, charts, and other data visualizations to support your narrative. Publish these case studies on your website and use them in your sales process.

6. Webinars and Online Events - 18%

What is it?

Webinars and online events are virtual gatherings where you can share knowledge, interact with your audience, and promote your products or services.

How to Implement

Plan and host webinars or online events on topics of interest to your target audience. Promote these events through email marketing, social media, and your website. Engage with participants during the event and follow up with them afterward. Record these sessions and make them available for later viewing.

7. Gated Content - 17%

What is it?

Gated content is exclusive content that is accessible only after a user provides certain information, like an email address. This can include whitepapers, ebooks, or detailed guides.

How to Implement

Create high-quality, valuable content that your audience would be willing to exchange their contact information for. Use this content to generate leads by placing it behind a sign-up form on your website. Promote the gated content through your marketing channels to drive traffic and conversions.

8. Infographics - 17%

What is it?

Infographics are visual representations of information, data, or knowledge. They are effective in simplifying complex information into an easily understandable and visually appealing format.

How to Implement

Identify key data points or information that can be visually represented. Use tools like Canva or Adobe Illustrator to create engaging infographics. Share these on your website, social media, and in your email newsletters. Optimize them with relevant keywords for SEO.

9. White Papers - 14%

What is it?

White papers are authoritative reports or guides that inform readers about complex issues and present a problem-solving approach. They are often used in B2B marketing to generate leads.

How to Implement

Research and write detailed white papers on topics relevant to your industry. Use these to showcase your expertise and thought leadership. Distribute them through your website, email campaigns, and social media, often as gated content to collect leads.

10. Offline Events - 12%

What is it?

Offline events include conferences, workshops, seminars, or meetups that occur in physical locations. They provide opportunities for direct interaction with your audience.

How to Implement

Organize or participate in offline events relevant to your industry. Use these events to network, build relationships, and promote your brand. Leverage social media and email marketing to invite attendees and follow up with them post-event.

11. Product Guides/Manuals - 11%

What is it?

Product guides or manuals provide detailed information about the use and maintenance of a product. They are essential for educating customers and enhancing their experience.

How to Implement

Develop comprehensive, user-friendly guides or manuals for your products. Make them available on your website and include them with your products. Use visuals and step-by-step instructions to enhance understanding.

12. Research Reports - 11%

What is it?

Research reports present the findings of detailed studies on specific topics. They are valuable for establishing authority and providing insights based on data.

How to Implement

Conduct research on topics relevant to your industry and compile the findings into reports. Publish these reports on your website and share them through your marketing channels. Use them to demonstrate expertise and thought leadership.

13. Data Visualizations - 11%

What is it?

Data visualizations are graphical representations of data, such as charts, graphs, and maps. They help in making complex data more understandable and engaging.

How to Implement

Use tools like Tableau or Google Charts to create data visualizations. Incorporate them into your blog posts, reports, and presentations. Ensure they are clear, accurate, and relevant to your audience's

14. Podcasts - 11%

What is it?

Podcasts are audio programs available for streaming or download, often in a series format. They cover various topics and can range from educational to entertaining.

How to Implement

Start a podcast related to your industry or niche. Plan episodes that provide value to your audience, such as interviews with experts, discussions on trends, or educational content. Promote your podcast on your website, social media, and through email marketing. Optimize your podcast descriptions with keywords for better discoverability.

15. Print and Magazines - 10%

What is it?

Print content includes traditional media such as magazines, brochures, and flyers. Despite the digital age, print media still holds value in certain industries and demographics.

How to Implement

Identify if your target audience engages with print media. Create high-quality, visually appealing print materials that align with your brand and message. Distribute them at events, through mail campaigns, or in locations frequented by your target audience. Combine print and digital strategies for a comprehensive approach.

16. Quizzes - 6%

What is it?

Quizzes are interactive tools that engage users by testing their knowledge or providing personalized results based on their answers.

How to Implement

Create quizzes that are relevant to your audience's interests or needs. Use them on your website or social media to engage users and collect data. Design quizzes to be fun, shareable, and informative. Use the results to segment your audience for targeted marketing.

17. Other - 3%

This category includes various other content formats that may be specific to certain industries or niches. It's important to explore and identify unique content types that resonate with your specific audience.

Summing Up on Content Strategy for ranking higher in 2024

Content marketing is always changing, so to stay ahead, you need to keep up with the latest trends and consumer tastes. The 2023 Semrush survey shows what kinds of content are most likely to keep people interested and help your site rank better. From video content being the most popular to engaging tools like quizzes becoming more popular, each type of content has its own pros and cons.

Implementing these content strategies requires understanding your audience, leveraging the right tools, and consistently delivering high-quality relevant content. Whether it's through engaging videos, informative blog posts, or interactive quizzes, the key is to provide value that resonates with your audience.

As we move forward into 2024, it's crucial to keep these trends in mind and integrate them into a comprehensive content strategy. By doing so, businesses can not only improve their online presence but also build stronger connections with their audience, ultimately driving growth and success in the digital world.