Content Fatigue: Repurpose & Syndicate Your Content to Maximize ROI

As a digital marketer, you may often find yourself in a rut of creating back-to-back content in an attempt to broadcast your brand on as many avenues as possible. But despite this activity, you may still struggle to see the expected results – which in this case could be to gain traffic and potentially, leads for your business. This is a classic case of content fatigue.

Content Fatigue is when people become less receptive to repetitive messages. So for instance, if your page is being followed by 1000 people who actively engage with your posts, then over time, they may start finding a (boring) pattern and may become blind to your messaging.

So, what can you do to overcome content fatigue and get the most out of your marketing efforts? You should try repurposing and syndicating your existing content. By strategically reusing your valuable content and placing it on relevant platforms, you can reach new audiences, extend the lifespan of your content, and ultimately, generate a higher return on investment (ROI).?

Given the benefits that content syndication can bring to your digital marketing efforts, let’s go over various ways to repurpose your content.

Repurposing Strategies: Breathing New Life into Existing Content

Repurposing your content is a lot more than slapping a new headline on it. It is the practice of reusing the entire content or the key elements of it to create new content and expand its reach. Here are some creative ways to transform your existing content into fresh, engaging formats:

• Break down long-form content: Lengthy blog posts can be repurposed into infographics, slide decks perfect for presentations, or even video scripts.
• Extract key takeaways: Turn in-depth articles into bite-sized content like social media posts, listicles, or quick "how-to" guides.
• Change the format: Consider converting webinars into blog posts, ebooks, or podcasts to cater to different audience preferences.
• Update and refresh: Don't underestimate the power of revising older blog posts with new data, industry insights, or fresh perspectives.

Content Syndication Strategies to Reach New Audiences?

Identify High-Impact Platforms:

There are several trade journals online that publish niche content relevant to your industry. Research such online magazines and websites and look for publications that accept guest posts or sponsored content. While choosing a publication, it helps to consider the publication's readership demographics and editorial guidelines to ensure alignment with your target audience.

Identify complementary businesses in your space that maintain blogs. Partner with them for guest blogging opportunities or content swaps. This allows you to tap into their audience base while offering valuable content to theirs.

Social media groups and communities such as those available on LinkedIn and Facebook and industry forums are gathering hubs of like-minded audiences. This is where you can share relevant snippets of your content or participate in discussions by providing insightful commentary that links back to your full article.?

Platforms like Outbrain, Taboola, or Flipboard distribute content to relevant audiences across various websites. These can be paid options, so carefully evaluate their targeting capabilities and return on investment (ROI).

Content Tailoring for Different Platforms:?

Different platforms have different audiences who expect different content on each platform. It’s a skill to modify our content to adapt its structure to suit the platform. For example, LinkedIn posts might favour concise and data-driven content, while industry publications might accommodate longer-form thought leadership pieces. Additionally, make sure the visuals match the vibe of the platform, for example: Infographics work well on social media and content aggregators, while high-quality images can enhance blog posts.

Adjust the tone and language to resonate with the specific audience. Social media might call for a more casual and conversational approach, while industry publications might require a more formal and authoritative tone. Tailor your CTAs to the platform's functionality. Include website links in blog posts, encourage social media shares, or add subscription forms for downloadable content.

Utilize Content Embeds and Social Sharing:

For certain platforms, consider embedding snippets of your content, like infographics or videos, with clear CTAs that lead back to your website for the full experience. Make it easy for readers to share your content across their social networks by incorporating prominent social sharing buttons.

Building Relationships for Long-Term Success:

It helps to network with editors at targeted publications and build relationships with industry influencers. This can open doors for future guest posting opportunities and content collaborations.?

Monitor the traffic, leads, and conversions generated from your syndicated content. Analyze which platforms deliver the best results and refine your strategy accordingly.

The Advantages of Repurposing & Content Syndication: A Win-Win Situation

By effectively repurposing and syndicating your content, you can achieve several key benefits:

• Extend the lifespan of your content: Repurposing allows you to squeeze more value out of the content you've already created.
• Reach new audiences: Expand your brand awareness and reach beyond the confines of your website or blog.
• Improve SEO: Backlinks from high-authority websites you syndicate on can significantly boost your search engine ranking.
• Establish thought leadership: Consistent content presence across relevant platforms strengthens your brand reputation and positions you as a thought leader in your industry.

Ready to Repurpose and Syndicate for Success?

Managing a content syndication strategy can involve logistical challenges. But don't let that discourage you! Here at Intent Amplify, we can help you identify untapped potential within your existing content and develop a data-driven content syndication strategy.