Content Explodes with Savviness, Vision, and Syndication

In an uneasy and unpredictable environment, marketers are efficiently driving demand using content syndication.

In the 1990s, the song If I had a Million Dollars was an unexpected hit for the Canadian musical group Barenaked Ladies.? Its upbeat melody coupled with its catchy and playful lyrics presented the scenario of what the band would purchase if they had a million dollars, including a house, a fur coat, and even a monkey.?

With today’s budget under scrutiny and stress, marketers might entertain a similar fantasy.? What would they invest in if they too had a million dollars?

Rather than hope for a budget windfall, fast-thinking and savvy marketers are turning their attention to content syndication.? By sourcing from existing assets, demand generation can be achieved in a way that is targeted, tactical, easy-to-deliver, and low-cost. ?

Here are a couple of examples:

1. Corporate Blog Content Makes for Sweet Syndication.? Marketers are often intimidated by the pressure to create "new" to power content marketing and demand generation programs. Yet, there are a myriad of existing blog posts, presentations, Webinar replays, case studies, white papers, eBooks, and reports to be sourced from. What do they offer? Sweet syndication! Here is an example from Intelsat.

How 5G in Ku-Band Introduces a New Era of Global Connectivity

Satellite World Today

https://satelliteworldtoday.com/how-5g-ntn-in-ku-band-is-introducing-a-new-era-of-global-connectivity/

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2. Conference Savviness with Content Creation and Syndication.? It is near impossible for a marketer to dedicate significant resources to every conference, event, and showcase on the calendar. That's when content comes to play. In this instance, the team at Nomadix raises its profile at the Future of Education Technology conference through the savviness of content marketing.

Insights from FETC: Maximize E-Rate Funding

Today’s Modern Educator

https://todaysmoderneducator.com/2025/01/23/insights-from-fetc-maximizing-e-rate-funding-unlocking-resources-to-transform-k-12-education/

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3. You Want Vision in Your Content? Ask a Visionary!? There has been a change in how technology-based products are provided to public sector agencies. That's why the Government Technology Insider editorial team called on Art Richer for this exclusive podcast. From his leadership roles at immixGroup and DLT Solutions, Richer has dedicated his professional career to building and sustaining government distributors. Listen to his vision here!

Podcast: Changing Landscape of IT Distribution in the Public Sector

Government Technology Insider

https://governmenttechnologyinsider.com/the-changing-landscape-of-it-distribution-in-the-public-sector-a-podcast-with-art-richer/

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PS With its 1,400+ followers, Strategic’s LinkedIn page offers a treasure trove of best practices in content creation, content syndication, and demand generation.? You can follow us here at this link.