Content experiences, unhinged marketing, and influencer briefs – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday. This week, we covered the incentives of social platforms and how marketers can use them to their advantage.
?? How To Catch Content Lightning in a Bottle
Today’s content landscape is fragmented, making it challenging for new content to stand out. Marketers must adapt and focus on delivering valuable content experiences beyond their websites. Robert Rose makes the case that embracing alternative advertising options and innovative content formats can help brands succeed in a fragmented market.
a reminder from me:
? Doors close for the Personal Branding Blueprint live sessions
I can hardly wait for Friday to come! This is when we're kicking off the live sessions for the Personal Branding Blueprint. While the course will remain available on-demand after this, these live sessions will only happen once.
Even if you can't join us for all of them, if you plan on getting the course, I suggest you do it now. You'll get the recordings as bonus content and the option for me to review and personally comment on your work.
by Anniston Ward at Metricool :
领英推荐
?? How Unhinged Marketing is Changing the Future of Social Media Marketing
“Unhinged marketing” is a tactic now used by successful brands, from Duolingo and Wendy’s to Kamala Harris’ presidential campaign. It mainly targets Gen Z and Gen Alpha users, breaking traditional marketing ideals and embracing spunkiness, authenticity, and roughness around the edges. This post will inspire a bolder approach to your social media content.
by Stefan Palios at Later :
?? How to Write Influencer Briefs for Great Campaigns
Great influencer marketing campaigns come from creators who know exactly how to work with your brand. Influencer briefs provide key details and guidelines and help set clear expectations. This post will give you ideas about what to include in your next influencer brief. Think clear brand descriptions, campaign goals, content specifications, and more.
Thanks for reading this far! Here’s a cute kitty as your reward.
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Partnerships @ Nift
1 个月Yes to all of this… where unhinged marketing starts to actually run off the rails is Nutter Butter ??