THE CONTENT ENTREPRENEUR
Groundswell Podcast
Go behind the scenes with marketers and businesses that are positively impacting the world and shaping the future
S3 E61 | JOE PULIZZI
Tilting the Content Creator Economy with Content Entrepreneurs What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur? ?How do you build a strategy to take advantage of the exploding creator economy? It's about the tilt. ?
This guest is one of the most respected individuals to speak on this topic. Meet the godfather of Content Marketing Joe Pulizzi . In my eyes (and many others) ...total legend
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This Is Media
Before creating content for your target audience, it's crucial to develop an internal marketing program for executives controlling your budget. Regularly update them on your efforts, share your vision of building an engaged customer base, and emphasize that creating valuable media takes time and patience.
Sales, Saving, Sunshine
A robust business model, not just marketing, is essential for protecting and maximizing revenue streams. By diversifying income through subscriptions, merchandise, affiliate programs, and unexpected product launches, companies can enhance sales, save money, and cultivate better customers, which are the primary goals of content marketing.
Doing It Wrong
Joe argues that generic content marketing, like discussing cloud computing for enterprise IT professionals, fails to attract and monetize an audience due to market saturation by giants like Amazon and IBM. They stress the need for strategic and unique content to succeed in content marketing.
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The Groundswell Podcast: Outstanding Humans with Sustainable Ideas
Hosted by Scott A. Martin
Go behind the scenes with marketers and businesses that?are positively impacting the world?and shaping the future of audience engagement, attention, and trust.
Features interviews with legends in?marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact.
Soulpreners, creators, and those who seek to build a brand of meaning. Paddle into your purpose and create a brand that you're stoked about. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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