Content Differences in TikTok-China VS TikTok-India
TikTok, a globally acclaimed short-form video hosting service owned by the Chinese company #ByteDance, stands as one of the most widely used applications. Enabling users to share concise videos, it has catapulted numerous content creators into the realm of 'social media stardom.' Yet, amidst its popularity, there exists a shadowy aspect of the app that often remains unexplored, despite its significance.
The content varies significantly on an extensive scale, presenting users with entirely different genres depending on their location. It's widely acknowledged that TikTok is renowned for featuring videos that often lack coherence or meaningful context.
Furthermore, there is an abundance of content that endorses problematic behaviors, including twerking, pranks on parents, soft porn, nude dancing for increased views and likes, and the use of vulgar language to appear "cool." Remarkably, these videos are garnering millions of views.
TikTok in China is different
In China, #TikTok operates under the name Douyin and is owned by the Chinese company ByteDance. A stark contrast exists between the content promoted on #Douyin in China and what users in the "REST OF THE WORLD" encounter on TikTok. Notably, China has a policy in place wherein only government-regulated content can receive platform promotions, while any other content cannot be actively promoted.
Given this regulatory framework, Douyin predominantly features content related to technology, architecture, music, and other interests that foster creativity and skill development among its users. This stands in contrast to other countries where TikTok often prioritizes content with viral potential to generate revenue for the company. Intriguingly, there are discussions on platforms like Reddit suggesting theories that China intentionally utilizes inappropriate content from the "REST OF THE WORLD" to potentially influence the younger generation's mindset.
"China aims to prevent applications developed by foreign countries from influencing the perceptions and values of their upcoming generations."
In China, the emphasis is on generating valuable content, such as that related to architecture, science, or mathematics. Conversely, in other countries, the focus tends to be on promoting content like stupid dances, etc.
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How TikTok works?
TikTok's fundamental concept revolves around promoting content with the potential to quickly go viral, encouraging content creators to replicate successful ideas. Before TikTok's ban in India, it was commonplace for creators to emulate trending content if a particular video gained widespread popularity. Unlike other platforms, simply copying an idea typically does not guarantee virality. However, on TikTok, those who replicated ideas from viral videos often found their content reaching millions of users rapidly.
As videos of this nature gained viral momentum, content creators perceived it as a convenient avenue to garner attention on the platform. As users began replicating similar content, TikTok strategically promoted themes that resonated in specific areas. For instance, if content depicting a husband-wife disagreement garnered increased views, TikTok would actively encourage content creators to produce more content aligned with those themes.
The irony lies in world leaders too, such as prime ministers and presidents from various nations, extending invitations to such content creators to promote election-themed reels as a means of influencing voters.
I express my sincere gratitude to the Government of India for the ban on these Chinese apps in our country.
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5 个月.but