Content Design Systems ??
In this issue of UX Writing Weekly, we explore the intricate world of content design systems, the dynamic intersection between design systems, and scaling your content design efforts.
If you’re interested in learning how to build a content design system, don’t miss our UX Writing & Content Design Academy black friday promotion (1 seat left)
Before we dive, in case you’re wondering what the difference is between a content style guide and a Content Design system , we created a visual to help you understand ??.
WHAT’S INSIDE ??
The Hot Take ??
Content design systems are crucial for ensuring consistent and user-centric communication across digital platforms, fostering a seamless and memorable user experience. Check out these articles for a deeper dive into the world of design systems.
Learn by Listening ??
A podcast with Stephan Curran about how he and his team built Intuit’s famous content design system.
Tune in to hear Stephen talk about:
Pillars of the Community???
In lieu of recognizing a community member this week, we’re recognizing the fine work of the Shopify team! Their open content design system, Polaris, has become a classic go-to over the years.?
Accessibility and usability are key to getting buy-in. By using clear do’s and don’ts and tagging new content, writers who depend on Polaris are always in the know. Way to go ??.
Microcopy Bite ??
Love this! Intuit has seemingly identified four areas in which they want everyone who writes for their product to be well-versed.?
To funnel employees toward that information, they added four cards with concise copy written in the active voice and capitalizing on clear CTAs.? ??
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Moment of Mirth ???
Creating a style guide can be a monumental task, but the positive change that it can bring to an organization is so well worth it. On the flip side, boy is it frustrating when you make that effort and nobody even knows it exists!
Here are a few tips for spreading the word and getting some buy-in.
?? Send an email to everyone in your organization spreading the good news of its arrival. Tell them how to access it and explain how you hope it will help them.
?? Post the style guide in a place that is easily accessible to everyone in the organization.
??Depending on how complex the guide is, boil it down to a TL;DR or a simplified version that makes it approachable for those who want to follow it, but may not have time to digest a large document. This could be presented as a Notion document, Word file, or even in Google Slides.
?? Be sure to include specific examples! Seeing how to and how not to write in certain scenarios will help everyone to apply the style guide with confidence.
?? Working in an office? Have posters made with guidelines and specific examples. Seeing the "rules" often and understanding how to apply them will help engrain them.
?? AI & UX
With the rise of AI, content design systems are set to become even more intuitive, anticipating user needs and dynamically adapting to deliver personalized, engaging experiences.
Two examples of content design systems addressing AI:
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FIN
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Until next time??,
Yuval Keshtcher and UXWH team