Content Delivery in Group Coaching

Content Delivery in Group Coaching

The distinction between presenting content and actively group coaching is crucial.

Often, coaches face the challenge of deciding how to integrate their wealth of knowledge and resources into sessions without overshadowing the coaching experience itself.

We delve into the art of balancing content delivery with being in the moment, observing, and activating insights during group coaching sessions.

Content vs. Coaching: What’s Your Why? ?

Consider the purpose for your group: Is it purely a coaching group, or are you offering training with important frameworks/concepts that your group members must learn?

This will impact how you approach your sessions. We strongly suggest having at least some sessions focused solely on coaching wherever possible. We also advise that if you must deliver content in the sessions, you spend at least half of the session focused on group coaching.

Remember that the magic of group coaching is in the connections and perspectives that are created.

This happens through conversations, questioning, deep listening which means educating your group members AND creating clear expectations through contracting.

Finding the Middle Ground

As group coaches, it's tempting to prepare and bring a plethora of content into sessions, believing that it adds value to our participants.

Remember: While teaching imparts knowledge, coaching unlocks potential and creates a transformative experience.

This distinction is vital in group coaching, where the focus is on self-discovery and collective wisdom. The value is in connection, conversation and reflection, not in the content!


Group Coaching HQ is a unique professional learning community focused on group coaching. We support you with the connection, knowledge, practice, and toolkit you need to enrich or launch your group coaching programs confidently and amplify your impact. Learn more: www.groupcoachinghq.com


Bj?rn Bredenkamp

Learning Architect | Co-Active Coach | Bridging Skill Gaps for Impact

6 个月

I think this a wonderful thought to be considered when designing a group intervention. My first reaction was ?keep it separate“ to maximize the value of both learning from content and the group coaching. To allow this, I would leveraging the concept of a flipped classroom. Deliver content first and then invite the group into a deeper learning experience through reflection and discussions.

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