Content Curation in Data Driven World
Content is king, it’s an unavoidable and necessary requirement to perfect a digital strategy. Content connects you and your audience through powerful storytelling that sells and uplifts your brand. It is the epicenter of everything you plan to do in your marketing strategy.
Internet users have grown over to a billion in the last five years. People have different tastes and preferences. How would you create or redefine your content strategy to fit in such a maze? Producing relevant content that cuts through the cluster is therefore important. Additionally, you require highly trained experts who understand your business and customer behavior. The next section demonstrates how to create relevant content with data.
Take a min and think how often do you analyze and understand how customers interact with your business? How do you use data to improve their experience? At this juncture, vision, and leadership are significant components that will revamp your marketing strategy and steer your brand to sustainable growth.
There are nearly 3.8 billion internet users in the world, making it 47 percent of world’s population. A report by Forrester in 2017 suggested ‘Insights-Driven Businesses set the pace for global growth, moreover insight-driven companies are on pace to make $1.8 trillion annually by 2021’.
What this means is, highly detailed content provides more knowledge to the audience. Detailed content ought to guide customers from every point of interaction. An opportunity for marketers to understand customer behavior while interacting at every point.
Having data itself isn’t enough, personalization of your content is indispensable. All you have to do is capture information for every user or visitor you get to your website/blog, this will make your content production worthwhile. If you are doing email marketing, you can acquire and provide to each subscriber/user their detailed and customized information.
You need to monitor what content drives most of the conversions to your business i.e. downloads, purchases, views, subscribers, and others. Key decisions can be made to allocate more or fewer resources to different parts of your content produced for your customers.
Since the world is on-the-go, the majority are on mobile phones. Content creation thus needs to stay relevant across devices. If 80 percent and more are consuming videos globally, why don’t you go ahead and create more videos for your business? In fact, dig deep to know the interests and admirations of your local audience. If you favor written content over the video then does it have relevant keywords? With over ‘4 million Google searches conducted every minute’, you shouldn’t miss this opportunity of being found.
Talk to your customers both loyal and new to discover what keeps them coming. Work your way into their daily activities each time they interact with your business. For instance, what favorite category do they choose or prefer? How many times do they come back? Are they satisfied or dissatisfied with something? Preparing a list of questions in advance can get you the right info you can work from when creating your next content.
Be proactive by surprising your customers with new choices. Look at your numbers very closely, before and after you activate your campaigns. You can try out specific elements through A/B testing to see what content you release works best for them. You can analyze and modify specific areas of your content appropriately.
Sounds like tough work? Well, you don’t have to do it alone. Experts are all around you. Hire or consult a team with the right skills and mindset who would create key performance indicators that will make your digital marketing strategy successful.