Content Creators & Social Media Influencers: Similarities & Differences

Love 'em or hate 'em, but you just cannot ignore people on the internet. On one hand, there are successful influencers like Gary Vaynerchuk who can make anything in the world look doable, and then there are awesome creators like Khaby Lame who's constantly busting fake DIYs. While they're both internet celebrities who inspire and entertain millions of viewers online, they're called by different names - influencer and creator.

So what's the difference? Let's find out.

Expertise

Content creators focus more on building content that soothes their creative spirit, while influencers focus on building communities of like-minded people. Not all influencers are content experts, but they are well-receptive to the needs of their audience and the brand messaging.

Execution

Since their expertise lies in creating content, creators know their way around words, camera, design and scripting, and use these features to build great content. Influencers, on the other hand, might not be tech-savvy but are driven by the purpose of engaging their audience and connecting them through their virtual persona. They can play the role of a catalyst between the brand and the audience within a collaboration to bring more followers, engagement and sales to a brand's cohorts.

Niche

Content creators tend to be the jacks-of-all-trades when it comes to building and promoting content. Their quality of content just can't be beaten. They can create unique, appealing content for brands that saves a brand's time and money. If a brand aims to create awesome content, creators are the people you need to reach out to.

On the other hand, if you aim to draw an audience towards your brand, influencers can do that for you!

The two terms viz. content creators and social media influencers are often used interchangeably due to the overlap in their work and responsibilities. To make it simpler, try this: all influencers are content creators, but all content creators are not influencers.?

Some of the world's passionate culture creators like Madhan Karky, are creating, exploring their niche and showcasing their expertise via Canvas (the world's first creator-centric tool empowering creators to micro-monetize their work and create digital assets seamlessly.