CONTENT, CREATIVITY AND CREATORS - THE NEW ERA OF INFOTAINMENT

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Dr. Abhishek sharma (MA. CS. PhD)

With the rise of user friendly, widespread, multidimensional technology enabling people to connect across geographical boundaries through a virtual realm i.e. social media came a new breed of artists who have been delivering all sorts of creative stuff in form of Videos, Podcasts, MEMEs, Shorts etc. Where this whirlwind of creativity has produced a lot of opportunities this has also pushed us into a whole new era of 'Entertainment' or 'Infotainment'. Though the rise of these innumerable artists commonly known as 'Content creators‘ has led to a huge influx of new ideas and talent, it has also brought a lot of criticism as well.

Let's look at the positives first:

1. Freedom of Expression: Content creators exercise their right to freedom of expression, contributing to a diverse and pluralistic society. Artists, writers, and musicians use their creativity to express ideas, emotions, and perspectives.

2. Economic Impact: Content creation has become a significant industry, creating jobs and stimulating economic growth. Platforms like YouTube and Twitch provide opportunities for creators to monetize their content, contributing to their financial well-being.

3. Cultural Enrichment: Content creators contribute to the enrichment of culture by creating diverse and meaningful works. Filmmakers, authors, and musicians often produce content that becomes integral to cultural identity and heritage.

4. Innovation and Technological Advancement: Content creators drive innovation by leveraging new technologies and platforms. Virtual reality experiences, interactive storytelling, and cutting-edge visual effects often emerge from creative industries.

5. Educational Value: Educational content creators contribute to informal learning, making knowledge accessible to a global audience. Educational YouTube channels and online courses provide valuable information in an engaging format.

Though the content creation/Content creators have made significant contributions, they have also come across some criticisms mainly as under:

1. Quality and Credibility Concerns: The democratization of content creation raises concerns about the quality and credibility of information. Misinformation, clickbait, and sensationalism can spread rapidly on various platforms.

2. Privacy Invasion: Some content creators may infringe on privacy, exploiting personal moments for content. Invasive filming of private events or publicizing personal information without consent raises ethical concerns.

3. Monetization Pressures: The pursuit of monetization can lead to a focus on quantity over quality, impacting the integrity of content. Creators may prioritize content that attracts views and clicks, potentially sacrificing authenticity.

4. Dependence on Platforms: Content creators are often at the mercy of platform policies and algorithms, leading to uncertainty. Changes in algorithms or policies can result in decreased visibility and income for creators, affecting their livelihood.

5. Over commercialization: Some argue that content creation has become overly commercialized, with creators prioritizing profit over artistic or creative values. Endorsements, product placements, and sponsored content may compromise the authenticity of the creator's message.

Balancing the positive contributions of content creators with the challenges they pose requires ongoing dialogue and consideration of ethical, legal, and societal implications. Striking this balance is essential for fostering a healthy and responsible content creation ecosystem.

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