Content Creation: The WHY + 15 Topic Ideas

At this point, you might have already heard that it's important to create content on blogs, social media sites, etc.

WHY create content?

If you are trying to sell a product, service, idea, etc. it's important to note that most people are averse to the "hard sell" and don't appreciate being pitched to. You still need to get the ideas out there to the market...that's why we look to content creation.

Creating non-salesy content enables individuals and companies to get their story out there and to get noticed while also providing valuable information to the audience. People enjoy consuming valuable content but they don't like being "sold".

Elements of effective content

In order to be effective, the content you create needs to be valuable, relevant, and consistent.

• Valuable – The people who read your blogs or watch your videos must get something worthwhile out of it (education, entertainment, etc.)
• Relevant – Your content must address the audiences wants, needs, and interests. Be that trusted expert they can turn to for answers.
• Consistent – Effective content, delivered over a period of time, makes you recognizable.

Content creation topic ideas

If you agree that content creation is beneficial to your career, education, life, etc. then here are some topic ideas to help get you started!

Note: The content can be created in various forms; you can create a short post, a long post, share a photo, create a video, go live on camera, record a podcast, etc.

1. Talk about your career progression / tell your story
2. Interview someone else and tell their story
3. Describe what a typical day in the life looks like for you
4. Discuss how you overcame an obstacle at school or work
5. Describe highlights from an event you attended
6. Summarize some key findings from a book you read
7. Tell a customer success story
8. Talk about a business that you think is doing something innovative
9. Describe how to do something; step-by-step guides are helpful
10. Discuss your reaction to a blog post or news article
11. Share your thoughts on where you think your industry is going in the next 5 years
12. Create a list of the top 10 "something" (blogs, companies, people, etc.)
13. Write a review of a product or service that moved you
14. Provide a glossary of key terms in your domain
15. Host a Q&A session with your audience

I hope this article helps you on your content creation journey!