Content Creation Success Tips for Linkedin

Want more people to reply to your LinkedIn posts? Wondering how to develop and create LinkedIn content that people engage with?

In this article, you'll discover a LinkedIn engagement marketing strategy that will improve your content creation process and help you engage with more potential customers.

Why LinkedIn Is Good for Growth Marketers

In his own words, LinkedIn is a "professional community." This is social media in work mode, and some people find it boring.

These people miss out. LinkedIn has incredibly high levels of user retention and engagement precisely because it is a professional social network. Everyone on LinkedIn has a specific purpose. LinkedIn users don't just sign up for a few minutes of distraction or relaxation; you pay close attention. In addition to high levels of engagement, LinkedIn's algorithm has a lot to offer marketers. Unlike social networks like TikTok and YouTube, which focus on promoting content, LinkedIn aims to facilitate connections among LinkedIn users.

What does this mean for your social selling strategy? When you create a great LinkedIn post or comment, LinkedIn tries to strengthen your connection with everyone who sees that content.

The algorithm shows more of your posts and comments in the newsfeed to keep the connection alive.

This allows you to easily grab the attention of your target audience, even if they are distantly connected or difficult to reach through other channels. You create content, and algorithms help you build trust and connections over time.

But...you still need to create the right content first.

#1: How to Create Engaging LinkedIn Posts

LinkedIn has a large amount of text compared to other social networks. This is great news for marketers most familiar with the written word.

There is also room for video, images and sound. But LinkedIn's text focus should remind you of one of the most important things about professional social networking content: Stories matter. Every LinkedIn post you create should tell a story.

Set Up a Regular LinkedIn Posting Schedule

Part of telling a good brand story is being consistent. Keep people engaged for longer with a regular, frequent release schedule.

Ideally, you post at least twice a day, but your content may vary depending on the time of day. E.g:

• 9am to 13pm This is the time when people are deep into work. Share detailed, contextual LinkedIn posts to showcase your expertise and start discussions. These posts are at the heart of your story and strategy.
• 2pm. – 7 p.m Work is over, but people are still at their desks. This is a great time to get more experimental content: retweets, polls, photo carousels, slideshows or videos from other social networks. These posts are a fun way to try out new ideas and make friends with your audience.

If you have an international audience, spreading a post like this can also help accommodate time zone differences.

Build a system to record new LinkedIn Content Ideas

The best content ideas comes from a single word, image, or scribbled note. Have you ever thought that your most important business insights usually come when you're focusing on other things, relaxing, and calming down?

You don't want to lose a post idea. Get in the habit of taking notes on your phone or notepad to come up with content ideas later.

Use Your Natural Voice

Some people think that because LinkedIn is a professional network, they have to write and speak in a professional manner. This means being awkward and hard to understand.

Instead of just sharing formal press releases or job openings, share your experiences, tell stories, and give insights using your natural voice.

To make sure that all the important points are included and that the writing style is correct, it is wise to draft posts in advance. Do not over-edit, though. Use a relaxed, conversational style.

You are selling on LinkedIn, so you want to make the person viewing your content feel important. You are not performing for a crowd; you are communicating with a individual person. Every person who views your content will see it differently, so you have to be creative in how you write it.

Start off your posts by focusing on the reader, rather than yourself. Use a lot of you phrases, rather than third person. Then, later in the post, you can mention yourself and your experiences.

LinkedIn allows their audience to give feedback on future content

LinkedIn offers the same analytics as any other social network: how many impressions your post got, how many people reacted to it, how many comments it got, and more. You can go deeper into these analytics than most other social networks.

Do your audience members respond to your posts? Do they seem interested? Inspired to take action? Maybe even encouraged to start a conversation? This is the content of their responses.

When you pay attention, you will learn what topics and styles of writing get the best response from your readers.

LinkedIn allows users to add comments to other users posts

There are some ways that a user can get more out of these comments.

LinkedIn is unique among other social media platforms because of its comments. Comments on LinkedIn have a big impact on your profile, connections, and visibility. Use the Comments section to your advantage.

LinkedIn has a algorithm that favors shares over comments

However, there is a hack to get around this algorithm. Instead of sharing the post, comment on it.

LinkedIn has a share button on every post. But dont use it. The LinkedIn algorithm penalizes posts that are shared too much, and if you want to expand your audience and connect with more people, dont push the share button.

When you comment on something, your feed is automatically posted.

Sharing a post only shows it to people who the person sharing it follows. Commenting on a post shows it to more people, which is better.

LinkedIn encourages interaction and sharing of posts by notifying all commenters whenever another person comments on the post. This reminder encourages people to continue commenting, and helps spread the post more widely.

The LinkedIn algorithm pays attention to comments made about someone's content. If someone leaves a comment on one of your posts, they will likely see more of your posts in their LinkedIn feed. If you reply to their comment, view their profile, or even message them, the algorithm considers that a very strong connection, and will show your posts more often.

If you keep posting content, commenting on others posts, and following up on those comments, the LinkedIn algorithm will help you build connections.

Add more details to your LinkedIn posts by using comments

Posts do not only create leads, comments can also enhance the content of a post by adding more detail, asking further questions, adding sources, or expanding on the topic.

Use the comments section of LinkedIn to expand on a previous post, ask further questions, or discuss an experience that was outlined in the original post. The character limit for comments is very large, so take advantage of it.

Never Ignore a LinkedIn Comment From a Reader

Engaging with comments on LinkedIn is crucial to your social selling strategy.

By not commenting on a comment, you are ignoring a possible connection, client, or colleague. You should always comment on a comment, or go deeper into your reaction.

If you want detailed responses, ask your readers to expand on their thoughts. Create a welcoming environment by asking people to comment on their opinions, or give more detail about what they are saying. Comments that are five words or more seem to get better results than one-word comments or simple positive or negative reactions.

Post comments on other peoples posts. If you see a great post with few comments, jump in and start commenting. You will get the same benefits as if you were commenting on your own posts.

Use the Comment Section for a Call to Action

Comments are a great way to connect with people and lead them into your business. You dont want to get so caught up in commenting that you lose focus on what you originally wanted to achieve.

Use your great content to sell yourself or your product. If your posts are doing well and the comments are active, add a comment at the end reminding people what you are selling. You can encourage people to contact you directly, include a link to when your calendar is available, or link to your website.

Use the comments on LinkedIn posts as ideas for additional posts on LinkedIn

You can use comments on LinkedIn as part of your content strategy.

Sharing and discussing comments from your connections is a great way to utilize the information contained within them. Common questions, problems, and hot topics are often addressed in the comments, so they can be a great starting point for deeper posts or even screenshots.

LinkedIn has a feature called Creator Mode that can help you leverage your content

LinkedIn has a mode called Creator Mode that was launched in 2021. It is geared toward people who want to build their audience (growth marketers and business owners like you) with more profile features and analytics tools.

LinkedIn makes it easy to get started. Go to your profile, scroll down to the Resources section, and tap to turn on Creator Mode. LinkedIn will take you through the next steps.

So why is it worth it?

• More bio space. You can choose up to five hashtags on your profile with Creator Mode. This gives you more space, leaving your bio untouched with more characters.
• Focus on Followers. Creator mode lets you focus on your followers. Your profile will show the amount of followers you have by default, which lets other users know that you have a following and audience on the social network. When other users visit your profile, they will be asked to follow you, instead of connecting.
• Content is prioritized.? Your activity will be emphasized on your profile, not your likes, reactions, or comments. The order of your boxes will change, and your About section will be lower on your profile page. Your Activity section will focus on your posts alone.
• After recording a profile video, your profile photo will be surrounded by a blue circle. Other users will see a 3-second sneak peek of the video, and can tap to see the full video.

You can add a video to your profile without being a Creator. You have to use the mobile version of the site rather than the desktop site, and it has to be a video that you took yourself.

LinkedIn offers helpful ideas and prompts when you add a profile video to the social network. Your video can be a channel for many different topics, and can be updated regularly with new information.

Lets talk about content topics

At LinkedIn, they help professionals connect to others in their industry. They also provide content creation resources and strategies for building an audience.

Posting regularly and frequently on LinkedIn is essential, and following up with a lively comment section. What should those posts be about?

You want to tell stories that connect with people, hold their attention for long periods of time, and be the most read creator in their feed.

• Monday: On Mondays, everyone wants something to distract them. Share a memory, a story about overcoming a personal challenge, or some inspiration you discovered over the weekend.
• Tuesday: Help your followers with tips and tricks on what to do on Tuesday. Now that work is starting, the day is ripe for giving advice.
• Wednesday: On Wednesday, share more advice and ideas for other creators. Tell the story of how you discovered things, and got started. How did you come up with the idea? How did you make it work?
• Thursday: On Thursday, focus on the heart of your brand. Tell people about your mission and the services or information that you provide.
• Friday: On Fridays, people are excited for the weekend, and generally relaxed. Tell a story about your community. Perhaps mention some people to follow, link to a great post, or thank your best commenters from the week.

On weekends, you can experiment with new topics and formats outside of your niche.

Monday through Friday, people will look forward to your comments and tips and tricks. They will also share content that is always entertaining, but often with different themes.

Three of the best performing content formats on LinkedIn

LinkedIn is a social network focused on text, but there are other kinds of content that people can share: videos and carousel posts. These are being used more and more by creators and audience members.

When creating content, there are some tips that will make it more interesting. These tips can apply to anything that is created, such as written content, video, or curated information.

Long-Form Content: Text Posts

LinkedIn posts often have a lot of information in them. This is one of their biggest strengths.

A classic Post is about 100 characters, whereas you should aim for between 700 and 1300 characters. That is almost 10 times as long as a classic Post.

Write your post into five or six sections. Each section should be short, no more than two lines long. Easy to read.

When drafting a post, read through it and determine what the most important sentence is. Often, people put the key point at the end of the post, which is where the hook would be. Instead, move it up to the first part of the post.

Start with the hook, and then continue with the background of the following sections in the article. If people are intrigued, they are more likely to click See More.

A hook can be a question, statement, or tip. Get people talking in the comments by using one of these.

Video

LinkedIn is featuring more video content on their site. Video is bringing a different style of content to the site.

A video post is similar to a text post in that they both should include a compelling introduction. The video itself can be shorter and more to the point than a text post. Keep it simple and sweet.

On other social media sites, the best video format is vertical, and looks straight into the camera. Be casual and talk to the camera; dont worry about having high production quality.

While you can post longer videos, it is not advisable. Longer videos are harder to hold the attention of viewers, going against the trend of short, effective video content. Your goal is to get people reacting, commenting, and clicking on your video, not staying on it for long periods of time.

By sharing video on LinkedIn, you will stand out, because video is still newer there than other platforms. If you cant make more videos, you can take video content that you have created on other platforms and repurpose it for LinkedIn.

Image Carousels

Image carousels are images that rotate automatically. They are often used in homepage slideshows or within blog posts.

On LinkedIn, image carousels can be used to share many different types of content, including:

• A story told through a series of photos
• A slide show about your business can be used to sell your business.
• The comments attached to your posts can be screenshots.
• Posts from other social networks can be screenshot.

Diversifying your social media presence across different platforms shows that you have a big audience on LinkedIn, and repurposing content like tweet threads and comments shows that audience that you are active on LinkedIn. This can lead to great conversation topics.