Content creation for social media

A ‘content creator’ applies to anyone who creates a piece of content, this includes influencers, but in this case, it relates to individuals who put serious thought, strategy and planning behind their social media.

?

TikTok uses video marketing to connect with your target audience, boost engagement and increase your business revenue. But to do this, you need to create authentic content, that aligns with your industry. We’ve put together some tips and tricks that could help your next campaign go viral!

?

-?????? Social content is just as important as SEO content creation, but it’s specifically to do with the appearance and delivery of the information.

-?????? Your content needs to be visually appealing, easy to digest and show the personality of your brand.

-?????? Be authentic, stay on trend and be consistent.

-?????? Deliver value that aligns with your industry – from educational step-by-step guides to quick styling tips, create videos that leave the audience feeling inspired and resonate with wider audiences on TikTok’s For You page.

?

A consistent aesthetic throughout your channel isn’t essential, but it makes the content you create look more visually appealing and professional. It signals to your audience that you know your niche which helps with your brand recognition.

?

A simple three-stage process will help you to create engaging videos:

?

1.????? Pre-production: planning and preparation, gathering ideas and inspiration and resourcing materials.

2.???? Production: capture high-quality visuals/footage using appropriate lighting, recording equipment and tripods.

3.???? Post-production: refining captured footage, the goal is to create a cohesive and engaging video. This stage involves editing clips, integrating music/voice overs and finalising the video.

?

By following these steps, you will gain consistency when creating your videos, and you know what they say, practice makes perfect! When recording your video, it’s best to have a rough storyboard that you are going to follow as this will make it easier when editing and knitting the video clips together. Once the video is complete, you can then source a suitable soundtrack to play over the recording, it’s here where you may think about accessibility.

?

Accessibility and inclusivity are essential aspects of any social media platform as this ensures everyone can participate and form a community. You can do some simple things to make your videos accessible:

?

-?????? Use accessibility features on the social platform, add alt text where possible, this describes images for people who may not be able to see them.

-?????? Use captions in your videos so that the voiceover can be read as subtitles.

-?????? Keep up to date with accessibility features on all social platforms that you use, this is important for exclusivity.

?

Finally, not all content needs to be created by yourself, you can also use ‘curated content’, features like sharing, retweeting, stitching and reposting allow you to present content that other creators or brands have made, whilst still giving credit to the original poster.

Get in touch today to see how we can help you bring your next campaign to life.

?