Content Creation, Is It Effective?

Use of traditional marketing, ?conventional marketing or gaining assistance from AI, creating content is still a priority.

2024 witnesses a continued trend of personalized content creation and automation. Personalized content can create a deeper connection with the target audience and drive engagement. The future of content creation is filled with possibilities and innovation. The importance of creating customized content has been growing since past few years, as more and more of target audience frequent online for search, research, education, information, purchase etc;

Content literally introduce or take the audience to a tour of product understanding and how the particular product or service will fill in the need.

Personalizing content around life experiences and concern which audience care about can resonate and help connect, provided it offers a solution to the target audience need, thereby influencing the buying process.

Traditional marketing supported by media, showered incentives attracting the audience. Content Marketer’s increase awareness through content. They help the target audience with useful information about a product or service, which help the audience take an informed decision. Content marketing increases lead generation according to 74% of business enterprise.

Content Story:

You can create a content story by text, images, animation, audio, video

Video Content: A short film, a product story impacts brand and has a higher recall rate. Here is an example of A short story on “Biryani” the idea to create content story is to excite, generate curiosity as well educate and inform the audience. The same in an animation format will have a better impact, a lasting impression on audience, more memorable than the live action.

Testimonials: Establish credibility through testimonials.

Company Story: It helps generate interest and gives customer something to relate to.

The Benefits of content

1. A compelling content attracts potential customer
2. Educates your audience
3. Creates a social media following
4. If the content is valuable and helpful, it is liked and shared
5. More the likes and shares, more the time span it remains in front of your audience.
6. Better the content, more the followers, and more potential customers?coming to your website
7. More the followers, more the opportunity for you to convert to customers
8. Strengthen customer relationship
9. Helps build trust and loyalty
10. Helps in building brand value
11. Helps connect with your target audience
12. Helps in retaining existing customers while attracting new and potential customers
13. Helps your potential customer to find you through search engine
14. Helps your page rank better on search engine
15. Drive traffic to your website, giving you an opportunity for conversion thereby increasing sales and growth
16. Content delights the audience.

Content creation is not a one time job, it’s a process. SMB in general tend to go for temporary solutions to meet their business marketing need which has a short life, but big corporate follow the process, hence the dividends too last for a longer term.

Content marketing involves creation & distribution of customized content; it provides value to the target audience.

Today the content can be customized and shared on different platforms like blog, social media and in different formats which benefits the small business target audience.

Major different formats of content

• PDF file
• Fliers
• PP presentation / Slide Share / Slide Deck
• Video content
• Testimonial
• Infographic
• eBook
• Case study
• White paper

SERP

A relevant content draws traffic to your website which help your web page ranking (SERP) on search engine. More the visit to the page, better the ranking and easy the page to be found on search engine.

Creating content is an art

Creating content is an art, the content has to be useful and helpful to gain trust. Selecting the right content is far more important. As the saying goes “One size does not fit all”.

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