Content that Converts: Your Guide to Creating Compelling Buyer's Journey Content!

Also known as the buying stages, these stages can vary slightly depending on the source. Generally speaking, they can be divided into three main phases: awareness, consideration, and decision.

Awareness Stage

The first stage! The customer is becoming aware of a problem or needs they have and are seeking information to help them understand it better. They may use search engines to research their problem or browse social media for information.

Content We recommend

• Blog articles that address industry challenges or problems that the buyer may be facing
• Infographics that illustrate industry statistics or data that highlight a problem or opportunity
• Social media posts that share interesting facts or insights about the industry

Consideration Stage

At this stage, the customer has clearly defined their problem or need and is researching potential solutions. They may have a list of options and are comparing and evaluating them.

Content We Recommend

• Comparison guides that compare your solution to others in the market
• Webinars that explain how your solution can solve the buyer's problem
• Case studies that demonstrate how your solution has helped other customers

Decision Stage

Often the final stage- at this point, the customer has narrowed down their options and is ready to make a purchase.

Content We Recommend

• Product demos that show how your solution works and how it can be implemented
• Free trials or demos that allow the buyer to test out your solution
• Personalised emails or calls that address specific questions or concerns the buyer may have

Compelling Buyer's Journey Content Drives Targeted Leads to Your Business!

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