Content & consistency reign

Hi CreatingReorganizer (I thought very hard on this one, LOL), I affectionately call my other audience PostdocTransformers (i. e. scientists leaping into business and who follow my content #PostdocTransformation) and I hope, you like my nickname for you :-).

It has never been easier for #CreatingReorganized.

Why? I’ve been creating content for decades now. I’m a professor (of industrial and occupational psychology) and teaching is my profession.

I have relied on updating my knowledge and adjusting my ability to communicate to my audience since I tutored in 5th graders when I was in 9th grade. So, last century, LOL.

Luckily for me, I always had a knack for people & technology (I am a psychologist, neuroscientist turned IT analyst and IT strategist - that sounds logical to me ??).

Today, there are so many (#AI and digital) tools to boost your communication of human thoughts to your human audience.

If you want to serve your people on their demand - use technology to leverage your impact.

You lack consistent content ideas? Find & subscribe to inspiring / informative third party content to share with your own POV, that either leads to your product or service.

Think "Why" and "What" and a little bit of "How",

so that you can deliver the customized "How-To" as a service.

Your content lacks a strategy and is hard to dovetail consistently? Think of five content pillars long the supply chain that leads your ideal customer to buy your product or service. And then create content that cycles between your content pillars.

How you can deliver your content consistently?

1. Want to interview people from all over the world remotely, transcribe and edit words (not waveforms) for clarity in different languages? Want to create shareable short- and long-form audio and video for YouTube vertical and horizontal display, TikTok and Instagram Reels, Pinterest, LinkedIn videos, X and Threads? Capitalize on Descript via my affiliate link. This has been my personal game changer in my podcasting journey!
2. Want to host and monetize your #podcast with an inclusive platform? Podbean is my platform since day one! They are huge on all technical aspects I need for distributing to all major podcast players and showing chapter markers, full transcripts while listening, dynamic podcast ads, embeddable players for your website etc. Capitalize on my affiliate link for individual podcasting, and for enterprise podcasting for internal communications, employerbranding, upskilling, talent & retention management (remember, I am a professor for industrial and occupational psychology and can consult you also on the content strategy and technical implementation).
3. You can't be awake and serving 24/7/365? Capitalize on a scheduling app like Later your content. I schedule most of my content on multiple platforms. It's not about posting and ghosting, it's about creating content strategically in advance (like this newsletter) and then scheduling it for a time that is best for my audience (while I am usually preparing the breakfast boxes for my kids and bring them to school). After I have dropped them off, I usually check my content and answer comments etc.
4. You can’t be in multiple platforms (that’s advance anyway, the one where your audience hangs out, is best to start and master, see previous edition)? Once you have the feeling of knowing your first platform, and you have the time and motivation, select the second platform where your audience may also hang out. Adapt and repurpose your content - with a time lag. Again capitalize on a scheduling app like "Later" your content.
5. You want to create a hub and spoke content system, where all your lead magnets, main content lives forever? If you are a or will become a service provider and you like what you see, I happily use ActiveCampaign for my website, forms and emails, as I can integrate it easily with my tech stack. Capitalize on my affiliate link!
6. You want to capitalize on your teaching skills and earn via your own e-courses? Here's 1 month free on Thinkific , the platform we happily integrated in our tech stack. Capitalize on my affiliate link!
7. You want to engage leads with a fun twist? Think enjoyable and trackable lead magnets! Use Typeform , our platform of choice, and with our affiliate link, you'll get perks for engaging your leads!

Taken together, the possibilities are there. What’s the next tool on your #CreatingReorganized journey?

Check back on the previous editions of this #LinkedInNewsletter #CreatingReorganized. I try to write them in a consecutive order and feel free to ask me anything regarding your content creation!

So, I want to end each newsletter with a call to action for you!

Reflect on your content and consistency so far: what are your ideal five content pillars, and when and how can you best reach your ideal customers? Can you afford to have creator fatigue and burnout by not capitalizing on tech tools available today?

Team PostdocTransformation and I are honestly curious about what you do for a living AND how you market your service or product! With your comment you may inspire a bachelor or master student to follow your footsteps!

Cheers,

Eleonore (on behalf of Team PostdocTransformation, they are mostly working on my career transition arm).

I'm a mom of two kids in primary school, I work part-time as a professor for industrial and occupational psychology and I run my own business #PostdocTransformation (with a #podcast attracting new leads for my coaching and career services at gradschools). If you are curious to learn more about me, click here.

In this free 6 min quiz (13 yes / no questions), you'll learn important factors to consider in creating content for your business.

https://postdoctransformation.ac-page.com/contentcreationreorganized