Content Clusters and Topic Authority: The Future of Content Strategy

Content strategy is an integral part of SEO based on which you represent your brand online. If your content strategy is not up to mark then it might creative brand image within your targeted audience. With the evolution of technologies search engines like Google changes updates its algorithm and marketers need to stay abreast with latest trends in technologies for better SEO strategies aligned with recent algorithm. Thus, we can SEO strategies is constantly evolving along with content strategy. For example nowadays cluster content are being prioritised more by Google compared to pillar content. Thus, cluster content is the new era content strategy that are being followed by many businesses for their SEO campaigns. From our experience as an SEO company in Kolkata we are going to explore different aspects of related to content clusters and how it leverages topic authority.

What is Content Cluster?

Content cluster can be viewed as a content strategy which divides a boarder content topic into various clusters so that it becomes easier for search engines to understand which content needs to be ranked based on relevant search intent.

Boarder topics are usually known as pillar content and when it is divided into several parts or clusters then it is called cluster content. To understand this better let use an example. Suppose you are thinking of creating a content in digital marketing. So in that case you can create a pillar content which will be like “A comprehensive guide on digital marketing” and its related cluster content will be like “Articles on social media marketing, email marketing, SEO techniques, content marketing, and PPC advertising.”

Thus, pillar contents are basically some kind of comprehensive guide or resource on a boarder topic and cluster content divides it into various related subtopics related to main content. These cluster contents are further linked to the pillar content creating an overall robust internal linking structure.

The Importance of Topic Authority

When any website or content creators creates high quality content on any particular niche by maintaining all quality standards and SEO parameters as outlined by search engines then it will gain high topic authority.

In SEO, topic authority plays an important role as search engines like Goole prioritises topic authority in content. If your website have high topic authority over any particular niche then it will most likely to rank higher in the search engine results pages (SERPs). While aiming for topic authority it is very important to provide valuable and expertise content that is well-researched for better ranking, high organic traffic and build trust and loyalty of your targeted audience.

How Content Clusters and Topic Authority Works Together?

Content cluster and topic authority together can give the best results for your SEO campaign. Content cluster gives the best structure to your content and topic authority determines the best quality as per SEO parameters. Thus, blending these together gives the best output where each piece of content cluster based on any pillar content will determine your website’s expertise, overall leveraging a better understanding of the subject.

From our experience as an SEO company in Kolkata we have seen these three benefits of using cluster content as a part of your content strategy.

Better SEO outcomes: Interlinking your content clusters to the pillar content result in high topic authority which helps search engines to understand and prioritise content as per users’ search intent.

Enhanced user experience: Using content clusters will help users to find their relevant content easily resulting in better navigation. This will also help them find other content related to the pillar content which will make their experience on your website smooth and hassle free, overall reducing bounce rates in your website.

High Authority: As mentioned earlier cluster content will increase the topic authority for your website as it will elaborate subtopics related to any main topic. This will also increase your website’s overall authority which can contribute in attracting backlinks from other reputable sites.

Esspesoft is one of the best SEO company in Kolkata helping businesses in elevating their online presence for more than six years. Our SEO strategy not only will help you to elevate your online presence rather will create brand identity for you with stunning content strategies. Our marketers and content strategists collaborate together to research, ideate, and strategize content that will be best for your website. Our services will give you ROI results as per your expectation and will also help in the fulfilling your business goals. With us you can expect full transparency in communication, support, and guidance throughout and after the SEO campaign. We maintain high standards and quality in our services maintaining authenticity in strategies and this is what makes us the best SEO company in Kolkata. Visit our website to know more about us and contact us for services.