Content cluster for SEO

The idea of content clusters and piller's have been floating around in SEO for a while now and for good reason. In an increasingly competitive landscape, they offer a path to rank for difficult and challenging keywords dominated by strong individual posts

When creating content for search engine optimisation, it’s important that what you’re writing is something that your customer and client base is asking for and asking about. That’s where the idea of content clusters come in handy—a content cluster is a strategy that allows you to write and create subtopics based on an overarching theme that you create, aligning the content you’re releasing with each other, and with the overall goal. It’s one of the best marketing strategies in general and is definitely something to watch for coming up.

A well-planned content strategy can drive more traffic to your site, generate new leads, and give your target audience the information and confidence they need to convert as customers. But creating and maintaining a content strategy is a significant time investment. It requires setting goals, researching keywords, planning pillar pages and content calendars, and a whole lot of writing.

A strong understanding of your brand’s buyer personas is the first step in developing a good content strategy. Once you have developed the buyers persona's then you can begin to research and plan content that will answer their questions, address their concerns, and arm them with the information they need to convert them into customers.